HERBAL/TRADITIONAL PRODUCTS IN ROMANIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Rising Interest in Natural Products To Support Positive Forecast Period Growth

Herbal/traditional Dietary Supplements To Remain the Largest Category

Backing Up Health Claims With Solid Evidence To Become More Important

Competitive Landscape

the Himalaya Drug Co Maintains the Leading Position in 2018

Local Players Hold Their Own Due To Strong Tradition and High Consumer Trust

Fragmentation Continues To Define the Competitive Environment

Category Data

Table 1 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Executive Summary

Consumer Health Continues To Develop As Positive Influences Spur Growth

Consistent Performance and Strong Growth Indications of A Healthy Industry

Strong Local Companies Compete With Regional Players and Major Multinationals

Chemists/pharmacies Remains Dominant in Consumer Health Distribution

Further Positive Growth Expected, With Paediatric Consumer Health To Lead the Way

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

The solid sales growth expected in herbal/traditional products over the forecast period is set to be driven mainly by the rising consumer demand for natural consumer health products. Consumers are likely to pay more attention to the trustworthiness of production processes and the sources of the ingredients when choosing herbal/traditional products and this is likely to benefit trusted domestic players with long traditions. In addition, demand is shifting towards multi-formula products in combo p...

Euromonitor International's Herbal/Traditional Products in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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