HERBAL/TRADITIONAL PRODUCTS IN POLAND

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Number of Consumers Interested in Traditional Medicine Is Growing

Herbal/traditional Products Are Often Used As An Aid To Regular Therapy

Safety Is A Big Advantage, But the Effectiveness of Herbal/traditional Products Raises Doubts

Competitive Landscape

Aflofarm Farmacja Polska Maintains Its Leading Position

Herbal/traditional Products Is Very Fragmented and Split Between Domestic and Global Companies

Advertising Is the Key To Driving Sales Growth

Category Data

Table 1 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Executive Summary

Good Economic Situation, Flu Epidemic and Growing Trend Towards Self-care Support Sales

Customers Do Not Distinguish Between OTC Medicines and Dietary Supplements; They Look for Rapid Results

Category Is Very Fragmented and Balanced Between Domestic and International Players

Chemists/pharmacies Remains the Biggest Distribution Channel

Consumer Health in Poland Has A Positive Outlook Over the Medium Term

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Distribution of Consumer Health by Format: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format and Category: % Value 2018

Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

The global trend of returning to naturalness affects many areas of life. One of its beneficiaries is the category of herbal/traditional products, which uses the reluctance of some consumers to use "chemical" medicines. They rediscover herbs, but usually do not use them in their natural form, preferring more-practical and easier to use replacements. Making herb brews or leaf extracts is still popular, but rather among older people who have the time and the right skills in this area. Other custome...

Euromonitor International's Herbal/Traditional Products in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.