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Herbal/Traditional Products in the US

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HERBAL/TRADITIONAL PRODUCTS IN THE US

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Consumers Are Increasingly Looking for Natural Products

                Opportunities for Plant-based Herbal/traditional Dietary Supplements

                  Multipurpose Products Are in Demand

                    Competitive Landscape

                      High Fragmentation in Herbal/traditional Products

                        Brand Extensions and New Players

                          Consumers Enjoy Multipurpose Products

                            Category Data

                              Table 1 Sales of Herbal/Traditional Products by Category: Value 2013-2018

                                Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

                                  Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

                                    Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

                                      Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

                                        Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

                                          Executive Summary

                                            Players Innovate To Follow Consumers' Changing Lifestyles

                                              Positive Growth in 2018, Although at A Slower Pace

                                                A Fragmented Competitive Environment

                                                  the Move Towards Internet Retailing

                                                    Continued Growth for Consumer Health, Despite Maturity and Concern About Changes

                                                      Market Indicators

                                                        Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

                                                          Table 8 Life Expectancy at Birth 2013-2018

                                                            Market Data

                                                              Table 9 Sales of Consumer Health by Category: Value 2013-2018

                                                                Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

                                                                  Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

                                                                    Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

                                                                      Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

                                                                        Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

                                                                          Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

                                                                            Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

                                                                              Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

                                                                                Appendix

                                                                                  OTC Registration and Classification

                                                                                    Vitamins and Dietary Supplements (vds) Registration and Classification

                                                                                      Self-medication/self-care and Preventive Medicine

                                                                                        Switches

                                                                                          Summary 1 OTC: Switches

                                                                                            Sources

                                                                                              Summary 2 Research Sources

                                                                                              Demand for more natural vitamins and dietary supplements continues to grow in tandem with consumers looking for more natural self-care options that are also locally sourced, non-GMO, organic, vegan, and vegetarian-friendly. Whilst Gen Z and millennials are driving this demand and prioritising clean label options, there is also a growing ageing population which is investing more in herbal/traditional dietary supplements for prevention and to avoid additional healthcare costs. Within this space, c...

                                                                                              Euromonitor International's Herbal/Traditional Products in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

                                                                                              Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

                                                                                              Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                              Why buy this report?
                                                                                              * Get a detailed picture of the Herbal/Traditional Products market;
                                                                                              * Pinpoint growth sectors and identify factors driving change;
                                                                                              * Understand the competitive environment, the market’s major players and leading brands;
                                                                                              * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                              Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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