HERBAL/TRADITIONAL PRODUCTS IN MOROCCO

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Demand for Herbal/traditional Products Grows Along With Health Awareness

Online Stores Leads To Growth of Herbal/traditional Products in Morocco

Brands Start Incorporating Herbal and Natural Ingredients Into Their Products

Competitive Landscape

Mondelez Maroc Retains Leadership of Herbal/traditional Products

Traditional Souks Constitute Direct Competitors To Established Herbal Brands

Sales Through Social Media Are Increasing

Category Data

Table 1 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Executive Summary

Consumer Health Records Stable Growth

Consumer Health Grows Despite Local Production Not Meeting Demand

Expanding Competitive Landscape Across Consumer Health

Performance of Distribution Channels Differs Between the Categories

Consumer Health Will Continue To Grow Over the Forecast Period Following Increase in Foreign Investments

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

Herbal/traditional products in Morocco is growing at a rapid rate. When given the choice of either buying natural or industrial products, local consumers prefer to choose the former. With the increasing rate of diseases, Moroccans are reconsidering their eating habits, with some reducing their consumption of medicinal drugs, others have started integrating herbal/traditional products into their daily meals. Consumer awareness of these products is rising in line with the demand for them. The prod...

Euromonitor International's Herbal/Traditional Products in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.