HERBAL/TRADITIONAL PRODUCTS IN KAZAKHSTAN

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Opportunities for Herbal/traditional Products Development in Kazakhstan

Growth of Healthy Lifestyles Amongst the Younger Generation

Demand for Faster Relief Could Dampen Growth of Herbal/traditional Products

Competitive Landscape

Lack of New Product Developments

the Opportunity for Domestic Companies

Private Label Remains Negligible

Category Data

Table 1 Sales of Herbal/Traditional Products: Value 2013-2018

Table 2 Sales of Herbal/Traditional Products: % Value Growth 2013-2018

Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 5 Forecast Sales of Herbal/Traditional Products: Value 2018-2023

Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

Executive Summary

Consumer Health Records A Positive Development in 2018

Younger Consumers Tend To Explore Consumer Health Products Through the Internet and Social Networks

Active Performance of International Players in 2018

Chemists/pharmacies Remains the Leading Distribution Channel in 2018

Trends That Will Affect Consumer Health in Kazakhstan Over the Forecast Period

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Distribution of Consumer Health by Format: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format and Category: % Value 2018

Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

With health and wellness lifestyles being increasingly popular amongst Kazakhstani consumers and rising levels of health consciousness regarding the safety of consumer health products consumption, there was growing demand for herbal/traditional products in 2018. Therefore, the natural and safe product positioning of herbal/traditional products contributes to its successful sale growth in the country. For instance, in 2018 herbal/traditional cough, cold and allergy (hay fever) remedies saw the fa...

Euromonitor International's Herbal/Traditional Products in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.