HERBAL/TRADITIONAL PRODUCTS IN JAPAN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies Sees Growth

Packaging Changes for An Updated Image

Herbal/traditional Dietary Supplements Dominates

Competitive Landscape

Miki Corp Struggles With Its Limited Product Range and Single Sales Channel

Yamamoto Kanpo Seiyaku Sees Significant Growth

the Popularity of Aojiru Amongst Tourists

Category Data

Table 1 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Executive Summary

the Healthy Living Mindset Spreads, Leading To Growth in Sports Nutrition

Disappointing Impact of the New Tax System on OTC Products

Players Offering Switched OTC Products Enjoy Growth

Internet Retailing Rises, Whilst Drugstores/parapharmacies Continues To Lead

Continued Growth Is Expected, As Consumers' Health Concerns Rise

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

Within herbal/traditional products, cough, cold and allergy (hay fever) remedies showed the most significant growth in 2018. This was supported by the success of Ryukakusan’s cough and pharyngeal preparation product of the same name. Being consumed for approximately 200 years, the product has stable demand amongst local consumers. In addition, recent growth was strongly supported by inbound tourists visiting Japan. Especially in terms of visitors from China, it has become a popular souvenir whic...

Euromonitor International's Herbal/Traditional Products in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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