HERBAL/TRADITIONAL PRODUCTS IN FINLAND

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Cleaner and More Natural Alternatives Are in Demand But Need Careful Positioning

Fashionable Superfoods and Biohacking Are Emerging Trends That May Take Off in the Forecast Period

Herbal Tonics Set To Be Among the Best-performing Categories in the Forecast Period

Competitive Landscape

Two of the Top Three Brands Are Medicated Confectionery

Finnish Valioravinto and Hankintatukku Arno Latvus Have Strong and Stable Positions

Well-branded New Ranges Slowly Increase Their Sales and Have Potential in the Forecast Period

Category Data

Table 1 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Executive Summary

Health and Wellness Trend and Stressful Lifestyles Drive Consumer Health Sales

the Improving Economy Boosts 2018 Value Sales As Innovative Products Emerge, While Counterbalanced by Intensifying Competition

Consumer Health Remains Fragmented and Players Present Across All Categories Are Rare

Consumer Health Products Are Sold Increasingly Online and in the Grocery Channel

Growth Rates Will Remain Positive, But Slowed Down by Competition and the Maturity of Some Large Categories

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Sources

Summary 2 Research Sources

A consumer trend towards natural and clean products strengthened in Finland in the review period. In packaged food, this has had a major impact on the products on offer for several years. In consumer health, herbal/traditional products always had its niche consumer group, but interest also increased outside this group during the review period. The new consumer segment is aware of the benefits of natural ingredients and is willing to pay a little extra for them. However, these consumers also look...

Euromonitor International's Herbal/Traditional Products in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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