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Herbal/Traditional Products in Croatia

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HERBAL/TRADITIONAL PRODUCTS IN CROATIA

    Euromonitor International

      January 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Slow Progress for Herbal/traditional Products

                Consumer Impatience Works in Favour of Standard Products

                  Herbal/traditional Product Manufacturers on Good Terms With Official Bodies

                    Competitive Landscape

                      Very Fragmented Category

                        Locals Putting Up A Brave Fight

                          Private Label Struggles To Compete

                            Category Data

                              Table 1 Sales of Herbal/Traditional Products: Value 2013-2018

                                Table 2 Sales of Herbal/Traditional Products: % Value Growth 2013-2018

                                  Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

                                    Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

                                      Table 5 Forecast Sales of Herbal/Traditional Products: Value 2018-2023

                                        Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

                                          Executive Summary

                                            Still Plenty of Space for Growth

                                              General Improvement in the Economy Supports Sales of Consumer Health Products

                                                Problems With Parent Company Do Not Bother Pliva Hrvatska

                                                  Liberalisation of the Market Still Just A Wish

                                                    the Future To Be Very Much Shaped by Legislation

                                                      Appendix

                                                        OTC Registration and Classification

                                                          Vitamins and Dietary Supplements Registration and Classification

                                                            Self-medication/self-care and Preventive Medicine

                                                              Market Indicators

                                                                Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

                                                                  Table 8 Life Expectancy at Birth 2013-2018

                                                                    Market Data

                                                                      Table 9 Sales of Consumer Health by Category: Value 2013-2018

                                                                        Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

                                                                          Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

                                                                            Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

                                                                              Table 13 Penetration of Private Label by Category: % Value 2013-2018

                                                                                Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

                                                                                  Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

                                                                                    Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

                                                                                      Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

                                                                                        Sources

                                                                                          Summary 1 Research Sources

                                                                                          Although the general public declares itself in favour of using herbal/traditional products instead of standard alternatives, there have been no major signs of this change. Herbal/traditional products recorded only moderate current value growth over the review period. The possible side effects and hazards when using standard consumer health products are slowly pushing consumers towards these natural-based products.

                                                                                          Euromonitor International's Herbal/Traditional Products in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

                                                                                          Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

                                                                                          Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                          Why buy this report?
                                                                                          * Get a detailed picture of the Herbal/Traditional Products market;
                                                                                          * Pinpoint growth sectors and identify factors driving change;
                                                                                          * Understand the competitive environment, the market’s major players and leading brands;
                                                                                          * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                          Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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