HERBAL/TRADITIONAL PRODUCTS IN BELARUS

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Stable Value Growth Stimulated by Positive Consumer Perception and Wide Product Variety

Growing Interest in Natural Remedies

State Control Over Herbal/traditional Products Limits Value Growth

Competitive Landscape

Foreign Competitors Retain Their Leading Positions

Busy Lifestyles Increase Competition Between Herbal/traditional and Standard Products

the Economising Trend and Price Sensitivity Support Sales of Inexpensive Domestic Products

Category Data

Table 1 Sales of Herbal/Traditional Products: Value 2013-2018

Table 2 Sales of Herbal/Traditional Products: % Value Growth 2013-2018

Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 5 Forecast Sales of Herbal/Traditional Products: Value 2018-2023

Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

Executive Summary

Consumer Health Benefits From the Trends Towards Economising and Self-care and the Active Development of Pharmacies

Consumer Trends and State Regulation Lead To Stable Value Growth

Price-based Competition Persists

Government Limits the Development of Sales Channels for OTC and Vitamin and Dietary Supplements

Growth Expected Due To Consumer Preferences, the Economising Trend, the Spread of Maladies and State Control

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Distribution of Consumer Health by Format: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format and Category: % Value 2018

Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Herbal/traditional products continued to record stable above-inflation retail value growth in 2018 thanks to the wide product variety and availability. Consumers perceive these products positively as they are believed to have fewer side effects. Herbal/traditional cough, cold and allergy (hay fever) remedies remained the largest category and achieved the strongest retail value growth in 2018. Herbal/traditional tonics registered the weakest retail value growth due to the declining interest in to...

Euromonitor International's Herbal/Traditional Products in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.