Table of Contents

1 Introduction 6

• 1.1 Industry Definition and Research Scope 6
  • 1.1.1 Industry Definition 6
  • 1.1.2 Research Scope 7
• 1.2 Research Methodology 9
  • 1.2.1 Overview of Market Research Methodology 9
  • 1.2.2 Market Assumption 10
  • 1.2.3 Secondary Data 10
  • 1.2.4 Primary Data 10
  • 1.2.5 Data Filtration and Model Design 11
  • 1.2.6 Market Size/Share Estimation 12
  • 1.2.7 Research Limitations 13
• 1.3 Executive Summary 14

2 Market Overview and Qualitative Analysis 16

• 2.1 Market Size and Forecast 16
• 2.2 Major Growth Drivers 17
• 2.3 Market Restraints and Challenges 20
• 2.4 Emerging Opportunities and Market Trends 23
• 2.5 Porter’s Fiver Forces Analysis 26

3 Segmentation of North America Market by Technology 31

• 3.1 Market Overview by Technology 31
• 3.2 North America Healthcare Augmented Reality (AR) Market 2015-2026 34
  • 3.2.1 Marker-based Augmented Reality 36
  • 3.2.2 Markerless Augmented Reality 37
• 3.3 North America Healthcare Virtual Reality (VR) Market 2015-2026 38
  • 3.3.1 Nonimmersive Technology 40
  • 3.2.2 Semi-Immersive and Fully Immersive Technology 41

4 Segmentation of North America Market by Offering 42

• 4.1 Market Overview by Offering 42
• 4.2 North America Hardware Market of Healthcare AR and VR 2015-2026 45
• 4.3 North America Software Market of Healthcare AR and VR 2015-2026 48
• 4.4 North America Service Market of Healthcare AR and VR 2015-2026 50

5 Segmentation of North America Market by Device Type 52

• 5.1 Market Overview by Device Type 52
• 5.2 North America AR Devices Market 2015-2026 55
  • 5.2.1 Head-Mounted Display (HMD) 57
  • 5.2.2 Handheld Device 58
• 5.3 North America VR Devices Market 2015-2026 59
  • 5.3.1 Head-Mounted Display (HMD) 61
  • 5.3.2 Gesture-Tracking Device 62
  • 5.3.3 Projector & Display Wall 63

6 Segmentation of North America Market by Application 64

• 6.1 Market Overview by Application 64
• 6.2 North America Healthcare Augmented Reality and Virtual Reality Market for Surgery 2015-2026 67
• 6.3 North America Healthcare Augmented Reality and Virtual Reality Market for Rehabilitation and Behavioral Neurology 2015-2026 68
• 6.4 North America Healthcare Augmented Reality and Virtual Reality Market for Pain Management 2015-2026 69
• 6.5 North America Healthcare Augmented Reality and Virtual Reality Market for Medical Training and Diagnosis 2015-2026 70
• 6.6 North America Healthcare Augmented Reality and Virtual Reality Market for Diagnosis 2015-2026 71
• 6.7 North America Healthcare Augmented Reality and Virtual Reality Market for Fitness Management 2015-2026 72
• 6.8 North America Healthcare Augmented Reality and Virtual Reality Market for Virtual Reality Expose Therapy (VRET) 2015-2026 73
• 6.9 North America Healthcare Augmented Reality and Virtual Reality Market for Other Sectors 2015-2026 74

7 Segmentation of North America Market by End-user 75

• 7.1 Market Overview by End-user 75
• 7.2 North America Healthcare AR and VR Market in Academic Institutes 2015-2026 78
• 7.3 North America Healthcare AR and VR Market in Hospitals and Clinics 2015-2026 79
• 7.4 North America Healthcare AR and VR Market in Research and Diagnostics Laboratories 2015-2026 80
• 7.5 North America Healthcare AR and VR Market in Pharma Companies and Research Centers 2015-2026 81
• 7.6 North America Healthcare AR and VR Market in Advertising and Government Agencies 2015-2026 82
• 7.7 North America Healthcare AR and VR Market in Other End Users 2015-2026 83

8 North America Market 2015-2026 by Country 84

• 8.1 Overview of North America Market 84
• 8.2 U.S. Market 87
• 8.3 Canadian Market 90

9 Competitive Landscape 92

• 9.1 Overview of Key Vendors 92
• 9.2 Company Profiles 95

10 Investing in North America Market: Risk Assessment and Management 117

• 10.1 Risk Evaluation of North America Market 117
• 10.2 Critical Success Factors (CSFs) 120

RELATED REPORTS AND PRODUCTS 123

North America augmented reality and virtual reality market in healthcare industry is expected to reach $5.22 billion by 2026, representing a remarkable 2019-2026 CAGR of 33.7% and the largest healthcare AR and VR regional market in the world.
Highlighted with 25 tables and 43 figures, this 123-page report “North America Healthcare Augmented Reality and Virtual Reality Market by Technology, Offering, Device Type, Application, End-user, and Country 2019-2026: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America healthcare AR and VR market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2018, revenue estimates for 2019, and forecasts from 2020 till 2026. (Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify North America healthcare augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Application, End-user, and Country.
Based on technology, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Augmented Reality (AR)
o Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)
o Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing)
• Virtual Reality (VR)
o Nonimmersive Technology
o Semi-Immersive and Fully Immersive Technology
Based on offering, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Others
• Software
o Software Developer Kits
o Imaging Solutions
o Enterprise Solutions
o Content Platforms
o Others
• Service
o Cloud Services
o System Integration
o Consulting
o Others
Based on device type, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Augmented Reality Devices
o Head-Mounted Display (HMD)
o Handheld Device
• Virtual Reality Devices
o Head-Mounted Display (HMD)
o Gesture-Tracking Device
o Projector & Display Wall
Based on application, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Surgery
• Rehabilitation and Behavioral Neurology
• Pain Management
• Medical Training and Education
• Diagnosis
• Fitness Management
• Virtual Reality Expose Therapy (VRET)
• Others
Based on end-user, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Academic Institutes
• Hospitals and Clinics
• Research and Diagnostics Laboratories
• Pharma Companies and Research Centers
• Advertising and Government Agencies
• Other End Users
Geographically, the following national markets are fully investigated:
• U.S.
• Canada
For each of the aforementioned regions and countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national markets by Technology, Application, and End-user over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in North America healthcare augmented reality and virtual reality market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players:
Alphabet Inc
Artificial Life, Inc.
CAE Healthcare
EON Reality
Facebook
Foursquare Labs, Inc.
GE Healthcare
Hologic, Inc.
HTC
Immersion Corp
Intuitive Surgical Inc.
Medtronic
Microsoft
Orca Health
Philips Healthcare
Samsung
Siemens Healthcare
Simulab Corp
Sony
TheraSim, Inc.
VirtaMed
Vuzix Corp
(Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)