Table of Contents

Key findings

The state of the nation

The state of retail

Health & beauty

Definitions

Methodology

Health & beauty Retailing in Romania, Market Shares, Summary and Forecasts to 2022

Summary

"Health & beauty Retailing in Romania, Market Shares, Summary and Forecasts to 2022", provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Romania retail environment. In addition, it analyzes the key consumer trends influencing Romania health and beauty industry.

Health & beauty was the second largest sector in terms of retail sales in 2017. Healthcare products contributed 75.1% of sales in 2017. The need to maintain a healthy lifestyle, especially among the aging population, drives sales of this category. The young population, buoyed by increasing disposable income and growing consciousness about beauty and wellness, is set to drive sales of cosmetics & toiletries, which are forecast to register a CAGR of 7.7% between 2017 and 2022.

What else does this report offer?

- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics
- The report also details major retailers in health and beauty category group with their product proposition analysis and market positioning in 2017 along with recent key developments
- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
- Retail sales and the fastest-growing product categories in health and beauty sector
- Qualitative and quantitative insights of changing retail dynamics in health and beauty sector.

Scope

- Health & beauty was the second largest sector in terms of retail sales in 2017.
- Healthcare products contributed highest sales during 2017.
- Drugstores and health & beauty stores remain the dominant channel as Romanian consumers rely on physical stores for the purchases of healthcare and cosmetic products.

Reasons to buy

- Gain a comprehensive knowledge on health and beauty sector in Romania retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behavior trends in health and beauty category to identify the best opportunities to exploit
- Analysis of key international and domestic players operating in the health and beauty market
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the health and beauty market
- Analysis of key international and domestic players operating in Romania retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share.