GUM IN TURKEY

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

New Product Developments Are Expected To Fuel Growth

Advertisements and Promotions Are Predicted To Enhance Growth

Refreshment Is Predicted To Be the Leading Positioning for Brands

Competitive Landscape

Competition Among Leading Players Maintains Demand

Private Label's Value Share Has Become Significant

Internationals Maintain Their Dominance

Category Data

Table 1 Sales of Gum by Category: Volume 2013-2018

Table 2 Sales of Gum by Category: Value 2013-2018

Table 3 Sales of Gum by Category: % Volume Growth 2013-2018

Table 4 Sales of Gum by Category: % Value Growth 2013-2018

Table 5 Sales of Gum by Flavour: Rankings 2013-2018

Table 6 NBO Company Shares of Gum: % Value 2014-2018

Table 7 LBN Brand Shares of Gum: % Value 2015-2018

Table 8 Distribution of Gum by Format: % Value 2013-2018

Table 9 Forecast Sales of Gum by Category: Volume 2018-2023

Table 10 Forecast Sales of Gum by Category: Value 2018-2023

Table 11 Forecast Sales of Gum by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Executive Summary

Turkish Lira Devaluation Increases Pressure on Unit Prices

Private Label Gains in Popularity

Polarisation of Share Between Established Players and Private Label Continues

Modern Grocery Retailers Gaining Ground From Traditional Independent Channels

Innovative New Product Launches Are Expected To Enhance Growth

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 17 Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Penetration of Private Label by Category: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

As during the review period, new launches are expected to fuel growth over the forecast period, with new innovative tastes and innovative packaging anticipated. Some companies in the category such as Kent Gida, which aims to invest around TRY42 million dollars in its Turkish production plant, are investing in new plants to increase gum exports. This is predicted to raise product diversity since products for export could also be marketed and distributed within Turkey. Moreover, new functional ing...

Euromonitor International's Gum in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.