GUM IN TAIWAN

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Gum Records Steady Current Value and Volume Growth

Chewing Gum Continues To Outperform Bubble Gum

Mint Remains the Most Common Gum Flavour

Competitive Landscape

Wrigley Taiwan Continues To Dominate the Category

Gum Sees Few New Launches

Retail Value Share of "others" Increases Slightly

Category Data

Table 1 Sales of Gum by Category: Volume 2013-2018

Table 2 Sales of Gum by Category: Value 2013-2018

Table 3 Sales of Gum by Category: % Volume Growth 2013-2018

Table 4 Sales of Gum by Category: % Value Growth 2013-2018

Table 5 Sales of Gum by Flavour: Rankings 2013-2018

Table 6 NBO Company Shares of Gum: % Value 2014-2018

Table 7 LBN Brand Shares of Gum: % Value 2015-2018

Table 8 Distribution of Gum by Format: % Value 2013-2018

Table 9 Forecast Sales of Gum by Category: Volume 2018-2023

Table 10 Forecast Sales of Gum by Category: Value 2018-2023

Table 11 Forecast Sales of Gum by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Executive Summary

Taiwanese Consumers Demand Healthier Packaged Food Products

Convenience Factor Exerts Growing Influence Over Packaged Food Choices

Private Label Lines and Imported Brands Gain Ground As Food Safety Concerns Rise

Supermarkets Poised To Become the Leading Distribution Channel for Packaged Food

Intense Competition Will Drive Innovation and Efforts To Revamp Brand Images

Foodservice

Sales To Foodservice

Consumer Foodservice

Taiwanese Consumers Increasingly Demand Lighter and Healthier Foodservice Options

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 17 Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Sales of Packaged Food by Category: Value 2013-2018

Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 24 Penetration of Private Label by Category: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format: % Value 2013-2018

Table 26 Distribution of Packaged Food by Format and Category: % Value 2018

Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

In 2018, gum posted steady retail volume and current value growth, with both rates in line with the review period average. Gum is a well-established and rather mature category in Taiwan. Although it has a large base of consumers, innovation tends to be limited. Sugar-free gum remained the main driver of sales in 2018 as consumers are becoming increasingly health-conscious and are trying to reduce their sugar intake so as to improve both their physical and oral health. Average unit price continue...

Euromonitor International's Gum in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.