GUM IN SERBIA

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Bubble Gum Performs Better Than Chewing Gum

Modern Retailing Outlet Types Increase in Popularity

Children and Young Adults Remain the Most Important Target Consumer Groups, But This Is Slowly Changing

Competitive Landscape

Wrigley's Domination of Gum Continues

Heavy Marketing Support for Wrigley's Brands

No Private Label Lines As of 2018

Category Data

Table 1 Sales of Gum by Category: Volume 2013-2018

Table 2 Sales of Gum by Category: Value 2013-2018

Table 3 Sales of Gum by Category: % Volume Growth 2013-2018

Table 4 Sales of Gum by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Gum: % Value 2014-2018

Table 6 LBN Brand Shares of Gum: % Value 2015-2018

Table 7 Distribution of Gum by Format: % Value 2013-2018

Table 8 Forecast Sales of Gum by Category: Volume 2018-2023

Table 9 Forecast Sales of Gum by Category: Value 2018-2023

Table 10 Forecast Sales of Gum by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Executive Summary

Convenience Trend and Health and Wellness Visibly Influence Packaged Food in 2018

Healthy Growth of Packaged Food Recorded in 2018, in Line With the Review Period

Most Leading Producers See Their Value Share Increase in 2018

Modern Grocery Retailers Keep Growing at the Expense of Traditional Grocery Retailers

Continued Growth Expected Over the Forecast Period

Foodservice

Sales To Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 22 Penetration of Private Label by Category: % Value 2013-2018

Table 23 Distribution of Packaged Food by Format: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format and Category: % Value 2018

Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Of the two categories within overall gum, bubble gum and chewing gum, the former saw a better performance as it recorded the higher retail value growth in 2018. However, bubble gum represents a small fraction of gum value sales, meaning that it was its low growth base that enabled it to post higher value growth compared to chewing gum.

Euromonitor International's Gum in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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