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Gum in Malaysia

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GUM IN MALAYSIA

    Euromonitor International

      July 2018

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Limited Marketing Campaigns and Small Shelf Space Hamper Growth in Gum

                Consumers Opting for Sugar-free Gum As A Healthy Alternative

                  Competitive Landscape

                    Wrigley Dominates Gum With Large Shelf Space

                      Domestic Players To Distribute To Non-retail Channels Amidst Intense Competition

                        Category Data

                          Table 1 Sales of Gum by Category: Volume 2013-2018

                            Table 2 Sales of Gum by Category: Value 2013-2018

                              Table 3 Sales of Gum by Category: % Volume Growth 2013-2018

                                Table 4 Sales of Gum by Category: % Value Growth 2013-2018

                                  Table 5 Sales of Gum by Flavour: Rankings 2013-2018

                                    Table 6 NBO Company Shares of Gum: % Value 2014-2018

                                      Table 7 LBN Brand Shares of Gum: % Value 2015-2018

                                        Table 8 Distribution of Gum by Format: % Value 2013-2018

                                          Table 9 Forecast Sales of Gum by Category: Volume 2018-2023

                                            Table 10 Forecast Sales of Gum by Category: Value 2018-2023

                                              Table 11 Forecast Sales of Gum by Category: % Volume Growth 2018-2023

                                                Table 12 Forecast Sales of Gum by Category: % Value Growth 2018-2023

                                                  Executive Summary

                                                    Government Policy Reforms Boost Packaged Food Consumption in 2018

                                                      Changing Consumer Preferences Fuel Aggressive Innovation

                                                        Leading Players Enter New Categories and Focus on Attracting Foodservice Clients

                                                          Brick-and-mortar Grocery Retailers Set To Continue Downsizing

                                                            Food Safety Scandals Will Lead More Manufacturers To Seek Official Certifications

                                                              Foodservice

                                                                Sales To Foodservice

                                                                  Consumer Foodservice

                                                                    Category Data

                                                                      Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

                                                                        Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

                                                                          Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

                                                                            Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

                                                                              Market Data

                                                                                Table 17 Sales of Packaged Food by Category: Volume 2013-2018

                                                                                  Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

                                                                                    Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

                                                                                      Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

                                                                                        Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

                                                                                          Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

                                                                                            Table 23 Penetration of Private Label by Category: % Value 2013-2018

                                                                                              Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

                                                                                                Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

                                                                                                  Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

                                                                                                    Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

                                                                                                      Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

                                                                                                        Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

                                                                                                          Sources

                                                                                                            Summary 1 Research Sources

                                                                                                            The lack of pricing and promotional campaigns, and brand awareness campaigns like advertising, sampling and roadshows, as well as new product launches to drive gum, led to rather flat sales in volume term in 2018. However, price rises for gum caused value growth to accelerate in 2018. Gum faces competition, as chocolate and sugar confectionery players introduce aggressive marketing campaigns and promotion. Consequently, consumers only purchase when discounts and promotions are given.

                                                                                                            Euromonitor International's Gum in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

                                                                                                            Product coverage: Bubble Gum, Chewing Gum.

                                                                                                            Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                            Why buy this report?
                                                                                                            * Get a detailed picture of the Gum market;
                                                                                                            * Pinpoint growth sectors and identify factors driving change;
                                                                                                            * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                            * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                            Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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