GUM IN MALAYSIA

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Limited Marketing Campaigns and Small Shelf Space Hamper Growth in Gum

Consumers Opting for Sugar-free Gum As A Healthy Alternative

Competitive Landscape

Wrigley Dominates Gum With Large Shelf Space

Domestic Players To Distribute To Non-retail Channels Amidst Intense Competition

Category Data

Table 1 Sales of Gum by Category: Volume 2013-2018

Table 2 Sales of Gum by Category: Value 2013-2018

Table 3 Sales of Gum by Category: % Volume Growth 2013-2018

Table 4 Sales of Gum by Category: % Value Growth 2013-2018

Table 5 Sales of Gum by Flavour: Rankings 2013-2018

Table 6 NBO Company Shares of Gum: % Value 2014-2018

Table 7 LBN Brand Shares of Gum: % Value 2015-2018

Table 8 Distribution of Gum by Format: % Value 2013-2018

Table 9 Forecast Sales of Gum by Category: Volume 2018-2023

Table 10 Forecast Sales of Gum by Category: Value 2018-2023

Table 11 Forecast Sales of Gum by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Executive Summary

Government Policy Reforms Boost Packaged Food Consumption in 2018

Changing Consumer Preferences Fuel Aggressive Innovation

Leading Players Enter New Categories and Focus on Attracting Foodservice Clients

Brick-and-mortar Grocery Retailers Set To Continue Downsizing

Food Safety Scandals Will Lead More Manufacturers To Seek Official Certifications

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 17 Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Penetration of Private Label by Category: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

The lack of pricing and promotional campaigns, and brand awareness campaigns like advertising, sampling and roadshows, as well as new product launches to drive gum, led to rather flat sales in volume term in 2018. However, price rises for gum caused value growth to accelerate in 2018. Gum faces competition, as chocolate and sugar confectionery players introduce aggressive marketing campaigns and promotion. Consequently, consumers only purchase when discounts and promotions are given.

Euromonitor International's Gum in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.