GUM IN HONG KONG, CHINA

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Mint Flavours Remain Popular

Rising Concerns Over Saturation From the Dominant Player in Gum

Potential Threat From Substitutes To Gum

Competitive Landscape

Extra by Wrigley Targets the Mass Segment: "show Your Confidence"

Airwaves Targets Young Adults: "wake Up for Study!"

the Presence of Doublemint Is Expected To Gradually Decline

Category Data

Table 1 Sales of Gum by Category: Volume 2013-2018

Table 2 Sales of Gum by Category: Value 2013-2018

Table 3 Sales of Gum by Category: % Volume Growth 2013-2018

Table 4 Sales of Gum by Category: % Value Growth 2013-2018

Table 5 Sales of Gum by Flavour: Rankings 2013-2018

Table 6 NBO Company Shares of Gum: % Value 2014-2018

Table 7 LBN Brand Shares of Gum: % Value 2015-2018

Table 8 Distribution of Gum by Format: % Value 2013-2018

Table 9 Forecast Sales of Gum by Category: Volume 2018-2023

Table 10 Forecast Sales of Gum by Category: Volume 2018-2023

Table 11 Forecast Sales of Gum by Category: Value 2018-2023

Table 12 Forecast Sales of Gum by Category: % Volume Growth 2018-2023

Table 13 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Executive Summary

Packaged Food Registers Consistent Growth in 2018

Convenience and On-the-go Eating Remain Major Trends

International Brands Remain Unchallenged at the Top of Packaged Food

Internet Retailing Becomes More Important Due To Demand for Niche Products

the Health and Wellness Trend Set To Be A Strong Influence Over the Forecast Period

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 18 Sales of Packaged Food by Category: Volume 2013-2018

Table 19 Sales of Packaged Food by Category: Value 2013-2018

Table 20 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 21 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 22 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 23 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 24 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 25 Penetration of Private Label by Category: % Value 2013-2018

Table 26 Distribution of Packaged Food by Format: % Value 2013-2018

Table 27 Distribution of Packaged Food by Format and Category: % Value 2018

Table 28 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

In Hong Kong, gum is generally treated as a daily necessity, mainly serving the functional purposes of oral hygiene and breath refreshment. Consumers remain price-sensitive, and tend to have a stable consumption preference when purchasing gum, with 20-pellet packs and menthol or mint flavours (eg peppermint, sweetmint) remaining the most popular options.

Euromonitor International's Gum in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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