GUM IN GEORGIA

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Stronger Volume Growth Expected in the Forecast Period

Value Growth Is Expected To Slightly Outperform Volume Growth

Sugar-free Is Appreciated in Gum

Competitive Landscape

William Wrigley Jr Co Leads Gum

Cadbury Follows the Leader

No Room for Minor Players

Category Data

Table 1 Sales of Gum by Category: Volume 2013-2018

Table 2 Sales of Gum by Category: Value 2013-2018

Table 3 Sales of Gum by Category: % Volume Growth 2013-2018

Table 4 Sales of Gum by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Gum: % Value 2014-2018

Table 6 LBN Brand Shares of Gum: % Value 2015-2018

Table 7 Distribution of Gum by Format: % Value 2013-2018

Table 8 Forecast Sales of Gum by Category: Volume 2018-2023

Table 9 Forecast Sales of Gum by Category: Value 2018-2023

Table 10 Forecast Sales of Gum by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Executive Summary

Plenty Scope for Packaged Food To Expand in Georgia

Growth in 2018 in Line With That Over Review Period

Local Players Manage To Stand Their Ground

Traditional Retailers Still Leading Sales, But Modern Grocers Growing Faster

Faster Growth Expected Over Forecast Period

Sales To Foodservice

Well-developed Fast Food Supports the Growth of Sales of Sauces, Dressing and Condiments

Emerging Mexican Food Expected To Create Stronger Demand for Canned Products

Tax System Should Boost the Sales of Packaged Food To Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: Value 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Penetration of Private Label by Category: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

In the review period, gum benefited from strong advertising campaigns, which helped it to see a healthy performance. However, the expected volume performance of gum is expected to be slightly stronger in the forecast period compared with the review period, even though gum in Georgia has reached maturity through its long presence and high availability. The competition between the two big companies in gum will strengthen innovation, which is expected in terms of both packaging and flavours. As a r...

Euromonitor International's Gum in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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