GUM IN ESTONIA

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Worsening Image of Bubble Gum Drags Sales Down

Sugar-free Chewing Gum Takes Over the Gum Category

Xylitol Products and Support of Medical Professionals Are Crucial for Gum's Future

Competitive Landscape

Global Manufacturers Maintain Stronghold

Alternative Products Reflect the Health and Wellness Trend

Newcomers Are Unlikely To Be Able To Enter the Competitive Gum Category

Category Data

Table 1 Sales of Gum by Category: Volume 2013-2018

Table 2 Sales of Gum by Category: Value 2013-2018

Table 3 Sales of Gum by Category: % Volume Growth 2013-2018

Table 4 Sales of Gum by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Gum: % Value 2014-2018

Table 6 LBN Brand Shares of Gum: % Value 2015-2018

Table 7 Distribution of Gum by Format: % Value 2013-2018

Table 8 Forecast Sales of Gum by Category: Volume 2018-2023

Table 9 Forecast Sales of Gum by Category: Value 2018-2023

Table 10 Forecast Sales of Gum by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Executive Summary

Increase in Living Standards Supports the Development of Packaged Food

Increased Consumer Purchasing Power Supports Manufacturers

Successful Players Follow the Trends

Competition Remains Intense Among Grocery Chains

Positive Outlook for the Economy To Support Sales

Foodservice

Sales To Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 22 Penetration of Private Label by Category: % Value 2013-2018

Table 23 Distribution of Packaged Food by Format: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format and Category: % Value 2018

Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Sugar-free chewing gum products nearly pushed out the other items containing sugar, and bubble gum volume sales continuously shrank. A major reason for the ongoing bubble gum decline is the general negative perception of sugar-rich products as nutritional awareness spreads. As bubble gum is mostly bought for children, growing concerns about sugar intake caused its popularity to drop. Estonia is a member of Schools for Health in Europe network since 1993 which actively promotes healthy nutrition...

Euromonitor International's Gum in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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