GUM IN BOLIVIA

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Convenient Access Determines Consumers' Choice of Gum

New Flavour Launches Refresh Bubble Gum Category

Promotional Focus To Remain on Younger Consumers Whilst Gum Becomes More Widely Available in Rapidly Expanding Modern Channels

Competitive Landscape

Proesa Leads Gum in 2018

La Serrana Supports Top Line Brand With Two Major Campaigns

Category Data

Table 1 Sales of Gum by Category: Volume 2013-2018

Table 2 Sales of Gum by Category: Value 2013-2018

Table 3 Sales of Gum by Category: % Volume Growth 2013-2018

Table 4 Sales of Gum by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Gum: % Value 2014-2018

Table 6 LBN Brand Shares of Gum: % Value 2015-2018

Table 7 Distribution of Gum by Format: % Value 2013-2018

Table 8 Forecast Sales of Gum by Category: Volume 2018-2023

Table 9 Forecast Sales of Gum by Category: Value 2018-2023

Table 10 Forecast Sales of Gum by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Executive Summary

the Economic Slowdown Leads To Rational Consumer Expenditure

Bolivian Lifestyles Are Changing, With Consumers Seeking Easy Preparation, Convenience and Quality Products

Domestic Production Remains Strong in Standard Categories

Distribution Set To Formalise

Packaged Food To Record Low Growth

Foodservice

Sales To Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: Value 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Penetration of Private Label by Category: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Companies offering chewing gum brands in Bolivia have traditionally focussed on young and adult consumers. Companies push consumption of chewing gum by addressing specific health and wellness needs (for example by offering sugar-free products for cavity prevention), by focussing on the value of gum as a breath freshener for people that are often away from home for a long time, and by introducing fun flavours. However, because most gum brands carry the same or similar benefits, convenient access...

Euromonitor International's Gum in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.