GUM IN BELARUS

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Gum Records Volume Growth Compared To Previous Decline

Healthy Lifestyle Continues Affecting Gum in Belarus

Intensive Growth of Modern Retailing Stimulates Volume Sales of Gum in Belarus

Competitive Landscape

Major Foreign Competitors Retain Their Strong Positions

Private Label Gum Strengthening Its Position Due To Economising Trend and Attractive Unit Prices

New Product Development and Advertising Continue To Positively Affect Value Sales

Category Data

Table 1 Sales of Gum by Category: Volume 2013-2018

Table 2 Sales of Gum by Category: Value 2013-2018

Table 3 Sales of Gum by Category: % Volume Growth 2013-2018

Table 4 Sales of Gum by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Gum: % Value 2014-2018

Table 6 LBN Brand Shares of Gum: % Value 2015-2018

Table 7 Distribution of Gum by Format: % Value 2013-2018

Table 8 Forecast Sales of Gum by Category: Volume 2018-2023

Table 9 Forecast Sales of Gum by Category: Value 2018-2023

Table 10 Forecast Sales of Gum by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Executive Summary

Economic Improvements Bolster Packaged Food Performance in 2018

Influence of Changing Consumption Trends Evident in Several Categories

Competition Between Local and Foreign Players Increases As Private Label Make Gains

Modern Grocery Retailers Continue To Expand As Competition Intensifies

Outlook for Packaged Food Is Broadly Positive

Foodservice

Sales To Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: Value 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Penetration of Private Label by Category: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Gum in Belarus remains negatively affected by the economic downturn of 2015. Despite the fact that disposable income of local consumers was showing slow growth in 2018, gum is still seen as an unnecessary product that consumers tend to economise on. This perception hampers gum’s growth, which nevertheless saw slightly higher volume growth in 2018 than in 2017. Bubble gum saw the highest volume growth in 2018, which was twice as high as that of chewing gum. Belarus still has very low per capita g...

Euromonitor International's Gum in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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