Table of Contents

Introduction

What?

Why?

Take-Outs

Appendix

ForeSights: J-Beauty

Summary

Japanese beauty or "J-beauty" represents a whole range of cosmetics and personal care products and regimens inspired by ancient Japanese beauty ingredients, formulations, practices, and traditions.

Following the K-beauty wave, J-beauty is the newest beauty trend emerging from Asia, with the simplicity, effectiveness, and novelty of cosmetics and grooming products inspired by concepts such as "mochi skin" gaining widespread appeal across the world.

Scope

- J-beauty’s offering of gentler cosmetics products formulated from "natural" ingredients is garnering appeal among Western consumers who seek "clean-label" products.
- J-beauty’s minimalistic beauty regimens and multifunctional products are gaining traction among time-crunched and convenience-driven consumers.
- Provenance is playing a key role in propelling the J-beauty wave due to the perceived quality and innovativeness of products with the "made in Japan" tag.
- J-beauty can leverage its strengths to expand into highly opportune areas such as anti-aging and men’s cosmetics.
- Major cosmetics brands can take inspiration from J-beauty and other emerging country-specific beauty trends such as Chinese beauty (C-beauty), Thai beauty (T-beauty), German beauty (G-beauty), and Australian beauty (A-beauty).

Reasons to buy

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.