FOOTWEAR IN TURKEY

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

the Athleisure Trend Benefits Sports Footwear

Women and Men Have Different Shopping Habits

Internet Retailing Is the Fastest-growing Channel

Competitive Landscape

Ziylan Ayakkabi Continues To Lead Footwear

Domestic Players Continue To Outperform International Brands

Adidas Maintains Second Position

Category Data

Table 1 Sales of Footwear by Category: Volume 2013-2018

Table 2 Sales of Footwear by Category: Value 2013-2018

Table 3 Sales of Footwear by Category: % Volume Growth 2013-2018

Table 4 Sales of Footwear by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Footwear: % Value 2014-2018

Table 6 LBN Brand Shares of Footwear: % Value 2015-2018

Table 7 Distribution of Footwear by Format: % Value 2013-2018

Table 8 Forecast Sales of Footwear by Category: Volume 2018-2023

Table 9 Forecast Sales of Footwear by Category: Value 2018-2023

Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Executive Summary

Apparel and Footwear Continues To Grow Despite the Unfavourable Climate

Millennial Consumers and Digitalisation

Rivalry Continues in Apparel and Footwear

the Growth of Internet Retailing

Stable Outlook

Market Data

Table 12 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 13 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 16 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 18 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

With the athleisure trend becoming part of a lifestyle centred on health and wellness, consumers are expected to continue buying casual and comfortable footwear that they can wear for a variety of occasions, such as sneakers or running shoes, which are worn for exercise, as well as to work and for going out. There is a trend towards slightly lower heels in women’s footwear in general, and sneakers are gaining acceptance even in a business environment. Consumers have started to prefer convenient...

Euromonitor International's Footwear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.