FOOTWEAR IN MOROCCO

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Requirement for Formal Work Clothing Having A Positive Impact on Footwear

Comfort and Affordability the Key Factors When Purchasing Footwear

Key Stakeholders Look To Regulate the Footwear Industry in Morocco

Competitive Landscape

Groupe Au Derby Continues To Lead Footwear in 2018

Footwear Remains A Very Competitive Category

Online Channel Used More for Marketing Purposes Than As A Sales Platform

Category Data

Table 1 Sales of Footwear by Category: Volume 2013-2018

Table 2 Sales of Footwear by Category: Value 2013-2018

Table 3 Sales of Footwear by Category: % Volume Growth 2013-2018

Table 4 Sales of Footwear by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Footwear: % Value 2014-2018

Table 6 LBN Brand Shares of Footwear: % Value 2015-2018

Table 7 Distribution of Footwear by Format: % Value 2013-2018

Table 8 Forecast Sales of Footwear by Category: Volume 2018-2023

Table 9 Forecast Sales of Footwear by Category: Value 2018-2023

Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Executive Summary

Apparel and Footwear in Morocco Continues To Grow Steadily in 2018

Impact of the 2018 Fifa World Cup

Apparel and Footwear Competitive Environment Becoming Increasingly Tough

Internet Retailing Becoming An Alternative Distribution Channel in Morocco

Apparel and Footwear Expected To Continue To Grow Steadily Over the Forecast Period

Market Data

Table 12 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 13 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 16 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 18 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Men’s footwear remained the best performing category in 2018. Sales were driven largely by formal dress codes in the workplace. New graduates represent an important consumer group for footwear as many companies require staff to dress smartly. Purchasing frequency is also rising for both men’s and women’s footwear, while sports-inspired footwear is growing because it offers wearers both comfort and a more casual look.

Euromonitor International's Footwear in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.