FOOTWEAR IN BRAZIL

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Men's Footwear Is Expected To Post the Fastest Growth in the Forecast Period

Possibilities Are Offered by Technological Advances

Co-creation, Customisation and Niches Are Expected To Become More Important

Competitive Landscape

Alpargatas Sees Volume Growth and Posts A Strong Value Share

Nike Recovers the Lead in Sports Footwear

Increasing Competition in Sports Footwear

Category Data

Table 1 Sales of Footwear by Category: Volume 2013-2018

Table 2 Sales of Footwear by Category: Value 2013-2018

Table 3 Sales of Footwear by Category: % Volume Growth 2013-2018

Table 4 Sales of Footwear by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Footwear: % Value 2014-2018

Table 6 LBN Brand Shares of Footwear: % Value 2015-2018

Table 7 Distribution of Footwear by Format: % Value 2013-2018

Table 8 Forecast Sales of Footwear by Category: Volume 2018-2023

Table 9 Forecast Sales of Footwear by Category: Value 2018-2023

Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Executive Summary

Minimal Growth in 2018, As the Performance Seen in 2017 Is Unsustainable

the Competition Intensifies, Leveraging Innovations To Differentiate

Fiercer Competition Results in Strategic Mistakes

E-commerce Grows Strongly, But Factors Limit Growth

Soft Economic Improvements Demand More Sophisticated Strategies for Growth

Market Data

Table 12 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 13 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 16 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 18 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

The recent period of economic crisis in Brazil negatively impacted sales of footwear and interrupted the process of innovation and sophistication of consumption. With a general situation of lower available incomes and more uncertainty regarding the economic situation, the average consumer was more diligent in their expenditure on discretionary items, and focused on basic acquisitions. However, with the signs of economic recovery, Brazilian men are expected to resume and intensify their behaviour...

Euromonitor International's Footwear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.