FOOTWEAR IN AUSTRIA

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

High Purchasing Frequency Benefits Footwear

Trainers Enjoy High Popularity Among Young Consumers

High Product Turnover and Marketing To Push Demand in the Forecast Period

Competitive Landscape

Consumer Price-sensitivity Benefits Footwear Discounters

Luxury Brands Expand Their Lines

Acceleration of Review Period Trends Anticipated

Category Data

Table 1 Sales of Footwear by Category: Volume 2013-2018

Table 2 Sales of Footwear by Category: Value 2013-2018

Table 3 Sales of Footwear by Category: % Volume Growth 2013-2018

Table 4 Sales of Footwear by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Footwear: % Value 2014-2018

Table 6 LBN Brand Shares of Footwear: % Value 2015-2018

Table 7 Distribution of Footwear by Format: % Value 2013-2018

Table 8 Forecast Sales of Footwear by Category: Volume 2018-2023

Table 9 Forecast Sales of Footwear by Category: Value 2018-2023

Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Executive Summary

Apparel and Footwear Sees Positive Growth

Strong Influence of Discounting

Large Clothing Retail Chains Lead

Buying Online Is Standard for Modern Austrians

Positive Outlook in A Tough Business Environment

Market Data

Table 12 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 13 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 16 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 18 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

In 2018, footwear saw robust retail current value sales growth, which boosted the confidence of company executives. The main growth driver was sports footwear, that appeals to all age groups, but especially young consumers. Sports footwear going mainstream has broadened market opportunities. Meanwhile, the mass segment is driven by fast fashions, with consumers paying less attention to quality. Shoes are bought to match outfits, rather than to last. Thus, mass footwear is marked by high purchasi...

Euromonitor International's Footwear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.