Slide 1: Executive Summary

Macroeconomic Indicators

Slide 2: Current Account Balance (2010 - 2015e), Exchange Rate: Half Yearly (Jan 2014 - May 2014)

Slide 3: Lending Rate: Annual (2010 - 2013), Trade Balance: Annual (2009 - 2012), FDI: Net Inflow (2009 - 2012)

Slide 4: GDP at Current Prices: Annually (2010 - 2015e), Inflation, Average Consumer Prices (2010 - 2015e)

Introduction

Slide 5-6: Global Footwear Market - Overview, Market Size and Growth (Value-Wise; 2013-2018e), China's Share in Global Footwear Exports (2013)

Market Overview

Slide 7: China Footwear Market - Overview, Market Size and Growth (Value-Wise; 2013-2018e), Labor Cost for Footwear Production (2013), Market Segmentation of Men's, Women's and Kids' Footwear (2013)

Slide 8: Footwear Market - Major Segments, Market Structure based on Type of Footwear (2013), Men's Footwear - Price-Wise Segmentation, Women's Footwear - Price-Wise Segmentation

Slide 9: Footwear Production Bases in China, Regional Footwear Output in China (May 2014)

Slide 10: Footwear Trading Hubs in China

Supply Chain Model

Slide 11: China Footwear Market - Inbound Logistics

Slide 12: China Footwear Market - Distribution Strategy and Distribution Channel

Slide 13: Traditional Three-Tier Distribution System

Slide 14-15: Distribution Channels

Slide 16: Indirect Distribution and Sales Models

EXIM Data

Slide 17: Export of Footwear Products - Overview, Total Exports (Value-Wise; 2010 - 2013), Country-Wise Exports Segmentation (2012, 2013)

Slide 18: Product-Wise Exports Segmentation (2012, 2013)

Slide 19: Import of Footwear Products - Overview, Total Imports (Value-Wise; 2010 - 2013), Country-Wise Imports Segmentation (2012, 2013)

Slide 21: Product-Wise Imports Segmentation (2012, 2013)

Drivers & Challenges

Slide 22: Drivers & Challenges - Summary

Slide 23-28: Drivers

Slide 29-30: Challenges

Government Initiatives

Slide 31: Government Regulatory Organizations

Slide 32-33: Existing National Standards for Footwear Market

Slide 34: Upcoming National Standards for Footwear Market

Trends

Slide 35: Trends - Summary

Slide 36-38: Key Trends

Competitive Landscape

Slide 39: Porter's Five Forces Analysis

Slide 40-44: Competitive Benchmarking (FY 2013)

Slide 45-64: Major Public Players

Slide 65-79: Major Private Players

Mergers and Acquisitions

Slide 80-81: Mergers and Acquisitions (2012 - 2014)

Strategic Recommendations

Slide 82: Strategic Recommendations

Appendix

Slide 83: Key Ratios Description

Slide 84: Sources of Information

Netscribes' latest market research report titled Footwear Market in China 2014 places its focus on China, the world's largest manufacturer, consumer and exporter of footwear. Women's footwear dominates the Chinese footwear market, followed by men's footwear and kids' footwear. Footwear materials include leather, natural fabric, natural rubber, artificial fabric and artificial rubber. Majority of the footwear manufacturing bases are located near the east coast of China, and most footwear trading hubs are in close proximity to the manufacturing bases. Fujian, Zhejiang and Guangdong provinces are the largest footwear manufacturing and trading hubs in the country. Distribution channel of the Chinese footwear market involves agents, distributors, wholesalers and retailers.

The government of China has adopted strict footwear standards that all local and imported footwear products must comply with. By 2016, it is also expected to revise 9 existing standards and formulate 7 new standards. In recent years, China has been transitioning from a manufacturing-driven economy to a consumption-driven economy. This is strongly evident in the footwear market, where several domestic and international companies are moving a part of their production out of China, yet formulating their strategies keeping in mind the requirements of the Chinese consumers.

The growth of the Chinese footwear market has been fuelled by strong national economy, increasing disposable income, expanding consumer base, changing lifestyle, demand for leather footwear and growing retail industry. However, challenges such as high cost of imported raw materials and declining cost competitiveness are expected to shape the future of the Chinese footwear market.