FOOD PREPARATION APPLIANCES IN DENMARK

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Convenience and Healthy Lifestyle Trend Shaping the Market Together

Multifunctionality of Food Processors Proves Popular

Competitive Landscape

Bosch Test-winning Blenders Prove Popular

Philips Danmark A/S Increases Share in Blenders

Bsh Hvidevarer A/S Remains the Overall Category Leader

Category Data

Table 1 Sales of Food Preparation Appliances by Category: Volume 2013-2018

Table 2 Sales of Food Preparation Appliances by Category: Value 2013-2018

Table 3 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018

Table 4 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018

Table 6 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018

Table 7 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018

Table 8 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023

Table 9 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023

Table 10 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Executive Summary

Consumer Appliances Continues To See Solid Growth

Economic Environment Creates Good Foundations for Growth

Overall Brand Loyalty Decreases

A Strong Desire To Experience Products in A Physical Store Before Purchase Remains

Similar Factors Expected To Drive Growth in the Forecast Period

Market Indicators

Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 13 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 14 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 15 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 16 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 17 Sales of Consumer Appliances by Category: Value 2013-2018

Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 19 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 24 Sales of Small Appliances by Category: Volume 2013-2018

Table 25 Sales of Small Appliances by Category: Value 2013-2018

Table 26 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 27 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 28 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 29 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 30 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 31 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 32 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 33 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 35 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 42 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 43 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Two mainstream trends are working against each other when it comes to food preparation appliances in Denmark. The demand for convenience is pushing people towards ready meals, with consumers leading increasingly hectic lifestyles, which is resulting in a drop in traditional home cooking and the demand for food preparation appliances. Meanwhile, the healthy lifestyle trend is helping to drive category growth, with many healthy diets requiring the use of these appliances, for example vegetable smo...

Euromonitor International's Food Preparation Appliances in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Blenders, Food Processors, Juice Extractors, Mixers, Other Food Preparation Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Food Preparation Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.