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Food Preparation Appliances in Brazil

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FOOD PREPARATION APPLIANCES IN BRAZIL

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Economic Crisis Favours the Hygge Culture in Brazil

                Blenders Sees Double-digit Growth in Volume and Value Terms

                  the Importance of Power and Design in Blenders

                    Competitive Landscape

                      Britânia Eletrodomésticos Maintains Its Lead

                        Product Differentiation and Launches Drive the Growth of Domestic Players

                          Pricing Is Also Important

                            Category Data

                              Table 1 Sales of Food Preparation Appliances by Category: Volume 2013-2018

                                Table 2 Sales of Food Preparation Appliances by Category: Value 2013-2018

                                  Table 3 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018

                                    Table 4 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018

                                      Table 5 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018

                                        Table 6 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018

                                          Table 7 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018

                                            Table 8 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023

                                              Table 9 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023

                                                Table 10 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023

                                                  Table 11 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

                                                    Executive Summary

                                                      Consumer Appliance Sales Increase in 2018, Despite Negative Influences

                                                        Product Differentiation and Pricing Strategies Define Sales

                                                          the Competitive Landscape Is Changing

                                                            Digital Retailing Drives Growth in Brazil

                                                              Positive Outlook May Be Affected by the Future President

                                                                Market Indicators

                                                                  Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

                                                                    Table 13 Replacement Cycles of Consumer Appliances by Category 2013-2018

                                                                      Table 14 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

                                                                        Table 15 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

                                                                          Market Data

                                                                            Table 16 Sales of Consumer Appliances by Category: Volume 2013-2018

                                                                              Table 17 Sales of Consumer Appliances by Category: Value 2013-2018

                                                                                Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

                                                                                  Table 19 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

                                                                                    Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

                                                                                      Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

                                                                                        Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

                                                                                          Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

                                                                                            Table 24 Sales of Small Appliances by Category: Volume 2013-2018

                                                                                              Table 25 Sales of Small Appliances by Category: Value 2013-2018

                                                                                                Table 26 Sales of Small Appliances by Category: % Volume Growth 2013-2018

                                                                                                  Table 27 Sales of Small Appliances by Category: % Value Growth 2013-2018

                                                                                                    Table 28 NBO Company Shares of Major Appliances: % Volume 2014-2018

                                                                                                      Table 29 LBN Brand Shares of Major Appliances: % Volume 2015-2018

                                                                                                        Table 30 NBO Company Shares of Small Appliances: % Volume 2014-2018

                                                                                                          Table 31 LBN Brand Shares of Small Appliances: % Volume 2015-2018

                                                                                                            Table 32 Distribution of Major Appliances by Format: % Volume 2013-2018

                                                                                                              Table 33 Distribution of Small Appliances by Format: % Volume 2013-2018

                                                                                                                Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

                                                                                                                  Table 35 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

                                                                                                                    Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

                                                                                                                      Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

                                                                                                                        Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

                                                                                                                          Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

                                                                                                                            Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

                                                                                                                              Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

                                                                                                                                Table 42 Forecast Sales of Small Appliances by Category: Volume 2018-2023

                                                                                                                                  Table 43 Forecast Sales of Small Appliances by Category: Value 2018-2023

                                                                                                                                    Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

                                                                                                                                      Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

                                                                                                                                        Sources

                                                                                                                                          Summary 1 Research Sources

                                                                                                                                          Brazil’s economic crisis was hard on its citizens, reducing the population’s overall purchasing power and making consumers wary of spending money. Brazilians cut back on lavishness, put off buying new products – especially more expensive products – and strengthened what was mostly a millennial culture in Brazil: hygge. Brazilians are very keen on socialising, which is perhaps the main aspect of their daily lives. According to IBGE, the Brazilian Geography and Statistics Institute, Brazilians spe...

                                                                                                                                          Euromonitor International's Food Preparation Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                                                                          Product coverage: Blenders, Food Processors, Juice Extractors, Mixers, Other Food Preparation Appliances.

                                                                                                                                          Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                          Why buy this report?
                                                                                                                                          * Get a detailed picture of the Food Preparation Appliances market;
                                                                                                                                          * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                          * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                          * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                                          Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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