Fine Wines/Champagne and Spirits in South Africa
FINE WINES/CHAMPAGNE AND SPIRITS IN SOUTH AFRICA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Premiumisation Trend Gains Traction
Promotion of Premium/luxury Brands To Nouveau Riche Black Consumers
Increasingly Targeted Marketing Strategies
Competitive Landscape
Category Remains Highly Fragmented
Players Increasingly Cater To Specific Consumer Preferences
Popular Brands Widen Their Availability by Crossing Categories
Category Data
Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023
Executive Summary
Changing Market Due To Macroeconomic Conditions and Evolving Consumer Base
Market Experiences Growth But Ongoing Decline in Dynamism
Luxury Goods Market Remains Small in South Africa, With Scope for Further Growth
Multibrand Stores Remain the Main Distribution Channel
Positive Prospects for Changing Luxury Goods Market
Market Indicators
Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018
Market Data
Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
South Africa has a well-established wine culture among its locals. The country hosts many wine festivals, which attract local and international attention. Local consumers, being wine connoisseurs, have developed more sophisticated tastes and preferences for more premium and luxury brands, which are perceived to be of better quality and taste. The broadening of brand and product availability, especially in the luxury category, is also driving the growth of fine wines/champagne and spirits, albeit...
Euromonitor International's Fine Wines/Champagne and Spirits in South Africa report offers a comprehensive guide to the size and shape of the Fine Wines/Champagne and Spirits market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Fine Wines/Champagne and Spirits retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change
Product coverage: Fine Wines, Luxury Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fine Wines/Champagne and Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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