FINE WINES/CHAMPAGNE AND SPIRITS IN CHINA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Drinking for Its Simple Enjoyment and Experiential Pleasures Drive Growth

Mid-sized Cities Boom With A Rising Affluent Class Fuelling Demand

New Luxury Wine Consumption Patterns Among Millennials

Competitive Landscape

Other Luxury Spirits Continues To Post the Fastest Growth, Powered by High-end Baijiu (chinese Liquor)

Luxury Wines/champagne and Spirits Is Braced for the Impact of the Us-china Trade War

Category Data

Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018

Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017

Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017

Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018

Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023

Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Executive Summary

Strong and Growing Momentum of Luxury Goods in China Within A Healthy Macroeconomic Context

Millennials Are Major Consumers of Chinese Luxury Goods

Significant Variation Across Segmented Categories

Internet Retailing Sustains Robust Growth, Catering To Digitally Aware Consumers

Growth Momentum Is Set To Continue

Market Indicators

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

Table 9 Sales of Luxury Goods by Category: Value 2013-2018

Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Traditionally, luxury wines/champagne and spirits have been reserved for special occasions, such as Chinese New Year holidays, banquets or business dealings; however, today’s consumers tend to take a more casual approach to drinking alcoholic beverages. They are very interested in promotional offers and are unwilling to compromise on quality. They purchase premium wines/champagne or spirits for the simple enjoyment of drinking and its experiential pleasures. Consumption patterns and demographics...

Euromonitor International's Fine Wines/Champagne and Spirits in China report offers a comprehensive guide to the size and shape of the Fine Wines/Champagne and Spirits market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Fine Wines/Champagne and Spirits retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Fine Wines, Luxury Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fine Wines/Champagne and Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.