EYE CARE IN TAIWAN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Demand for Eye Care To Continue Being Supported by Increased Screen Time

Eye Care Set for Slower Growth Due To Rising Preference for Preventative Approach

the Pending OTC Switch for Ketotifen Has the Potential To Shake Up Allergy Eye Care

Competitive Landscape

Mentholatum and Its Brand Rohto Continue To Lead Sales in Eye Care

International Players Take Advantage of Diverse Product Portfolios To Remain on Top

Social Media Campaigns Increasingly Employed To Boost Awareness of Eye Care

Category Data

Table 1 Sales of Eye Care by Category: Value 2013-2018

Table 2 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 3 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 4 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 5 NBO Company Shares of Eye Care: % Value 2014-2018

Table 6 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 7 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Executive Summary

Pending OTC Switches Remain in the Pipeline Due To Medical Community Opposition

Sales Growth Boosted by Increasingly Busy Lifestyles Among Urban Consumers

Leading Brands Face Competition From Private Labels of Drugstores/parapharmacies

Health and Beauty Specialist Retailers Dominant in the Distribution of Consumer Health

Rising Interest in Self-medication To Support Sales Growth in Consumer Health

Market Indicators

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 10 Life Expectancy at Birth 2013-2018

Market Data

Table 11 Sales of Consumer Health by Category: Value 2013-2018

Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 16 Distribution of Consumer Health by Format: % Value 2013-2018

Table 17 Distribution of Consumer Health by Format and Category: % Value 2018

Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

The incidence of eyestrain is increasing and this is due to the rising use of smartphones, tablets, laptops and other digital devices with LCD screens. Taiwanese people are spending longer working and studying on computers, while many are also spending more of their leisure time watching content on smartphones, tablets and digital TVs. This trend is set to continue building over the forecast period, ensuring strong demand for standard eye care products among those with tired and strained eyes.

Euromonitor International's Eye Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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