EYE CARE IN TURKEY

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Eye Care Growth Supported by Prolonged Exposure To Screens

Standard Eye Care Remains the Only OTC Category Present

Use of Vitamins and Dietary Supplements As A Preventive Measure

Competitive Landscape

Eye Care Competitive Landscape Remains Very Concentrated

International Players Dominate Eye Care

Innovation Mainly Focused on Products for Dry Eye

Category Data

Table 1 Sales of Eye Care by Category: Value 2013-2018

Table 2 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 3 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 4 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 5 NBO Company Shares of Eye Care: % Value 2014-2018

Table 6 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 7 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Executive Summary

Consumer Health Continues To Post Healthy Growth in 2018

Turkey Drops A Proposed Rx To OTC Bill

Leading Pharmaceutical Players Focus on OTC Products

Chemists/pharmacies Remains the Leading Distribution Channel

Consumer Health Expected To Register Further Solid Growth Over the Forecast Period

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Definitions

Market Indicators

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 10 Life Expectancy at Birth 2013-2018

Market Data

Table 11 Sales of Consumer Health by Category: Value 2013-2018

Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 15 Distribution of Consumer Health by Format: % Value 2013-2018

Table 16 Distribution of Consumer Health by Format and Category: % Value 2018

Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

A growing number of Turkish people are working with computers, with this leading to the increasing prevalence of eye problems such as dry eyes. Eye ailments are also increasing as a result of other modern lifestyle factors such as longer hours spent driving and more time spent in air conditioned environments. Eye care sales are also rising as a result of a growing number of contact lens wearers.

Euromonitor International's Eye Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.