EYE CARE IN THE PHILIPPINES

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Rising Awareness of Eye Care Boosts Sales

A Focus on Raising Awareness

Lifestyle Changes Amongst Younger Consumers Lead To Rising Demand

Competitive Landscape

Eye Mo Continues To Lead As It Aggressively Connects With Younger Consumers

Other Companies May Also Use Promotions To Raise Awareness

Lifestyles Will Have To Be Considered by Players To Achieve Growth

Category Data

Table 1 Sales of Eye Care by Category: Value 2013-2018

Table 2 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 3 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 4 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 5 NBO Company Shares of Eye Care: % Value 2014-2018

Table 6 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 7 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Executive Summary

Consumer Health Remains A Priority Despite the Unstable Economic Conditions

Healthier Lifestyles and Dynamic Millennials Offset Higher Inflation

the Leading Players Drive Growth Through An Increasing Presence in Retail Channels

Internet Retailing Increases As More Players Aim To Become More Visible

Stable But Stagnant Growth Expected for Consumer Health

Market Indicators

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 10 Life Expectancy at Birth 2013-2018

Market Data

Table 11 Sales of Consumer Health by Category: Value 2013-2018

Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 15 Distribution of Consumer Health by Format: % Value 2013-2018

Table 16 Distribution of Consumer Health by Format and Category: % Value 2018

Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Definitions

Sources

Summary 1 Research Sources

With the strong comeback of the leading brand Eye Mo in 2017, the player invested heavily in raising awareness of eye care in 2018. This move was seen to aggressively connect with the brand’s target consumers, who are now the younger generation. Targeting younger consumers is highly strategic for Eye Mo, as lifestyle changes are leaning towards an increased need for eye care. Aside from regular updates and reminders through the player’s social media account, Eye Mo also held an array of campus t...

Euromonitor International's Eye Care in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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