EYE CARE IN THE NETHERLANDS

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Strong Growth Is Supported by Solid Market Fundamentals

Seasonal Demand Is Still Dominant, Whilst Chronic Factors Are on the Rise

Innovations Focus on Hay Fever, Contact Lenses and All-purpose Products

Competitive Landscape

Return To Normalcy After the Major Shake-up in 2012

Reckitt Benckiser Nederland Leads Thanks To Its Optrex Brand

Similasan Nederland Wins Back Share After Its Relaunch

Category Data

Table 1 Sales of Eye Care by Category: Value 2013-2018

Table 2 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 3 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 4 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 5 NBO Company Shares of Eye Care: % Value 2014-2018

Table 6 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 7 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Executive Summary

Moderate Value Growth, Largely Driven by Non-otc Categories

OTC Sales Are Not (yet) Lifted by the Brighter Macroeconomy

Pharmaceutical Multinationals Dominate, With Private Label the Main Rival

Supermarkets Gains Ground, To the Detriment of Chemists/pharmacies

Modest Value Growth Over the Forecast Period

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Market Indicators

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 10 Life Expectancy at Birth 2013-2018

Market Data

Table 11 Sales of Consumer Health by Category: Value 2013-2018

Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 16 Distribution of Consumer Health by Format: % Value 2013-2018

Table 17 Distribution of Consumer Health by Format and Category: % Value 2018

Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Sources

Summary 2 Research Sources

Eye care registered another year of double-digit current value growth in 2018, due to the strong retail environment and solid market fundamentals. Seasonal sales showed a positive trend, driven mainly by the higher incidence of hay fever and pollen. Moreover, the ageing of Dutch society continued to increase the proportion of the elderly population, which are more likely to suffer from poor vision and eye problems.

Euromonitor International's Eye Care in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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