Table of Contents

1 Introduction 6

• 1.1 Industry Definition and Research Scope 6
  • 1.1.1 Industry Definition 6
  • 1.1.2 Research Scope 7
• 1.2 Research Methodology 9
  • 1.2.1 Overview of Market Research Methodology 9
  • 1.2.2 Market Assumption 10
  • 1.2.3 Secondary Data 10
  • 1.2.4 Primary Data 10
  • 1.2.5 Data Filtration and Model Design 11
  • 1.2.6 Market Size/Share Estimation 12
  • 1.2.7 Research Limitations 13
• 1.3 Executive Summary 14

2 Market Overview and Qualitative Analysis 17

• 2.1 Market Size and Forecast 17
• 2.2 Major Growth Drivers 18
• 2.3 Market Restraints and Challenges 21
• 2.4 Emerging Opportunities and Market Trends 24
• 2.5 Porter’s Fiver Forces Analysis 27

3 Segmentation of Europe Market by Technology 32

• 3.1 Market Overview by Technology 32
• 3.2 Europe Healthcare Augmented Reality (AR) Market 2015-2026 35
  • 3.2.1 Marker-based Augmented Reality 37
  • 3.2.2 Markerless Augmented Reality 38
• 3.3 Europe Healthcare Virtual Reality (VR) Market 2015-2026 39
  • 3.3.1 Nonimmersive Technology 41
  • 3.2.2 Semi-Immersive and Fully Immersive Technology 42

4 Segmentation of Europe Market by Offering 43

• 4.1 Market Overview by Offering 43
• 4.2 Europe Hardware Market of Healthcare AR and VR 2015-2026 46
• 4.3 Europe Software Market of Healthcare AR and VR 2015-2026 48
• 4.4 Europe Service Market of Healthcare AR and VR 2015-2026 50

5 Segmentation of Europe Market by Device Type 52

• 5.1 Market Overview by Device Type 52
• 5.2 Europe AR Devices Market 2015-2026 55
  • 5.2.1 Head-Mounted Display (HMD) 57
  • 5.2.2 Handheld Device 58
• 5.3 Europe VR Devices Market 2015-2026 59
  • 5.3.1 Head-Mounted Display (HMD) 61
  • 5.3.2 Gesture-Tracking Device 62
  • 5.3.3 Projector & Display Wall 63

6 Segmentation of Europe Market by Application 64

• 6.1 Market Overview by Application 64
• 6.2 Europe Healthcare Augmented Reality and Virtual Reality Market for Surgery 2015-2026 67
• 6.3 Europe Healthcare Augmented Reality and Virtual Reality Market for Rehabilitation and Behavioral Neurology 2015-2026 68
• 6.4 Europe Healthcare Augmented Reality and Virtual Reality Market for Pain Management 2015-2026 69
• 6.5 Europe Healthcare Augmented Reality and Virtual Reality Market for Medical Training and Diagnosis 2015-2026 70
• 6.6 Europe Healthcare Augmented Reality and Virtual Reality Market for Diagnosis 2015-2026 71
• 6.7 Europe Healthcare Augmented Reality and Virtual Reality Market for Fitness Management 2015-2026 72
• 6.8 Europe Healthcare Augmented Reality and Virtual Reality Market for Virtual Reality Expose Therapy (VRET) 2015-2026 73
• 6.9 Europe Healthcare Augmented Reality and Virtual Reality Market for Other Sectors 2015-2026 74

7 Segmentation of Europe Market by End-user 75

• 7.1 Market Overview by End-user 75
• 7.2 Europe Healthcare AR and VR Market in Academic Institutes 2015-2026 78
• 7.3 Europe Healthcare AR and VR Market in Hospitals and Clinics 2015-2026 79
• 7.4 Europe Healthcare AR and VR Market in Research and Diagnostics Laboratories 2015-2026 80
• 7.5 Europe Healthcare AR and VR Market in Pharma Companies and Research Centers 2015-2026 81
• 7.6 Europe Healthcare AR and VR Market in Advertising and Government Agencies 2015-2026 82
• 7.7 Europe Healthcare AR and VR Market in Other End Users 2015-2026 83

8 European Market 2015-2026 by Country 84

• 8.1 Overview of European Market 84
• 8.2 UK 87
• 8.3 France 89
• 8.4 Germany 91
• 8.5 Spain 94
• 8.6 Italy 96
• 8.7 Russia 98
• 8.8 Rest of European Market 100

9 Competitive Landscape 101

• 9.1 Overview of Key Vendors 101
• 9.2 Company Profiles 104

10 Investing in Europe Market: Risk Assessment and Management 126

• 10.1 Risk Evaluation of Europe Market 126
• 10.2 Critical Success Factors (CSFs) 129

RELATED REPORTS AND PRODUCTS 132

Europe augmented reality and virtual reality market in healthcare industry accounts for $507.61 million in 2019 and will grow at a 2019-2026 CAGR of over 36%, representing the second largest healthcare AR and VR regional market in the world.
Highlighted with 37 tables and 48 figures, this 132-page report “Europe Healthcare Augmented Reality and Virtual Reality Market by Technology, Offering, Device Type, Application, End-user, and Country 2019-2026: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Europe healthcare AR and VR market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2018, revenue estimates for 2019, and forecasts from 2020 till 2026. (Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Europe healthcare augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Application, End-user, and Country.
Based on technology, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Augmented Reality (AR)
o Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)
o Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing)
• Virtual Reality (VR)
o Nonimmersive Technology
o Semi-Immersive and Fully Immersive Technology
Based on offering, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Others
• Software
o Software Developer Kits
o Imaging Solutions
o Enterprise Solutions
o Content Platforms
o Others
• Service
o Cloud Services
o System Integration
o Consulting
o Others
Based on device type, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Augmented Reality Devices
o Head-Mounted Display (HMD)
o Handheld Device
• Virtual Reality Devices
o Head-Mounted Display (HMD)
o Gesture-Tracking Device
o Projector & Display Wall
Based on application, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Surgery
• Rehabilitation and Behavioral Neurology
• Pain Management
• Medical Training and Education
• Diagnosis
• Fitness Management
• Virtual Reality Expose Therapy (VRET)
• Others
Based on end-user, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Academic Institutes
• Hospitals and Clinics
• Research and Diagnostics Laboratories
• Pharma Companies and Research Centers
• Advertising and Government Agencies
• Other End Users
Geographically, the following national markets are fully investigated:
• Germany
• UK
• France
• Russia
• Italy
• Spain
• Rest of Europe
For each of the aforementioned regions and countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national markets by Technology, Application, and End-user over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in Europe healthcare augmented reality and virtual reality market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players:
Alphabet Inc
Artificial Life, Inc.
CAE Healthcare
EON Reality
Facebook
Foursquare Labs, Inc.
GE Healthcare
Hologic, Inc.
HTC
Immersion Corp
Intuitive Surgical Inc.
Medtronic
Microsoft
Orca Health
Philips Healthcare
Samsung
Siemens Healthcare
Simulab Corp
Sony
TheraSim, Inc.
VirtaMed
Vuzix Corp
(Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)