Table of Contents

1 Introduction 7

• 1.1 Industry Definition and Research Scope 7
  • 1.1.1 Industry Definition 7
  • 1.1.2 Research Scope 8
• 1.2 Research Methodology 10
  • 1.2.1 Overview of Market Research Methodology 10
  • 1.2.2 Market Assumption 11
  • 1.2.3 Secondary Data 11
  • 1.2.4 Primary Data 11
  • 1.2.5 Data Filtration and Model Design 12
  • 1.2.6 Market Size/Share Estimation 13
  • 1.2.7 Research Limitations 14
• 1.3 Executive Summary 15

2 Market Overview and Dynamics 17

• 2.1 Market Size and Forecast 17
• 2.2 Major Growth Drivers 18
• 2.3 Market Restraints and Challenges 21
• 2.4 Emerging Opportunities and Market Trends 24
• 2.5 Porter’s Fiver Forces Analysis 27

3 Segmentation of Europe Market by Component 31

• 3.1 Market Overview by Component 31
• 3.2 Hardware 33
• 3.3 Software 35

4 Segmentation of Europe Market by Technology 36

• 4.1 Market Overview by Technology 36
• 4.2 Augmented Reality (AR) 38
• 4.3 Virtual Reality (VR) 41

5 Segmentation of Europe Market by Application 43

• 5.1 Market Overview by Application 43
• 5.2 Manufacturing & Supply 45
• 5.3 Research & Development 46
• 5.4 Marketing & Sales 47
• 5.5 Aftermarket Service 48
• 5.6 Support Functions & Training 49
• 5.7 Other Applications 50

6 Segmentation of Europe Market by Vehicle Type 51

• 6.1 Market Overview by Vehicle Type 51
• 6.2 Passenger Vehicles 53
• 6.3 Commercial Vehicles 54

7 Segmentation of Europe Market by Driving Autonomy 55

• 7.1 Market Overview by Driving Autonomy 55
• 7.2 Conventional Driving 57
• 7.3 Autonomous & Semi-autonomous Driving 58

8 European Market 2019-2026 by Country 59

• 8.1 Overview of European Market 59
• 8.2 UK 62
• 8.3 France 64
• 8.4 Germany 66
• 8.5 Spain 68
• 8.6 Italy 70
• 8.7 Russia 72
• 8.8 Rest of European Market 74

9 Competitive Landscape 76

• 9.1 Overview of Key Vendors 76
• 9.2 New Product Launch, Partnership, Investment, and M&A 79
• 9.3 Company Profiles 80

Bosch 80

Continental 82

DENSO 83

Garmin 84

General Motors (GM) 85

HARMAN International 86

HTC 87

Hyundai Motor Company 88

Jaguar 89

Mercedes-Benz 90

Microsoft 91

Nippon Seiki 92

NVIDIA 93

Panasonic 94

Unity 95

Visteon 96

Volkswagen 97

10 Investing in Europe Market: Risk Assessment and Management 98

• 10.1 Risk Evaluation of Europe Market 98
• 10.2 Critical Success Factors (CSFs) 101

Related Reports and Products 104

Europe automotive AR and VR market reached $225.5 million in 2019 and will grow by 79.4% over 2020-2026 owing to the rising need for AR and VR technology in automotive industry in the region.
Highlighted with 42 tables and 41 figures, this 104-page report “Europe Automotive Augmented Reality and Virtual Reality Market by Component, Technology, Application, Vehicle Type, Driving Autonomy, and Country 2020-2026: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Europe automotive AR and VR market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. In this report 2019 is the base year for market analysis, with historic study covering 2015-2019 and forecast covering 2020-2026. (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Europe automotive AR and VR market in every aspect of the classification from perspectives of Component, Technology, Application, Vehicle Type, Driving Autonomy, and Country.
Based on Component, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
Hardware
• Sensors
• Semiconductor Component
• Displays and Projectors
• Position Trackers
• Cameras
• Others
Software
• Software Developer Kits
• Cloud Services
Based on Technology, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
Augmented Reality (AR) by Technology
• Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)
• Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing)
Augmented Reality (AR) by Device
• Head-Mounted Display (HMD)
• Head-Up Display (HUD)
• Handheld Device
Virtual Reality (VR) by Technology
• Nonimmersive Technology
• Semi-Immersive and Fully Immersive Technology
Virtual Reality (VR) by Device
• Head-Mounted Display (HMD)
• Gesture-Tracking Device
• Projector & Display Wall
Based on Application, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
• Manufacturing & Supply
• Research & Development
• Marketing & Sales
• Aftermarket Service
• Support Functions & Training
• Other Applications
Based on Vehicle Type, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
• Passenger Vehicles
• Commercial Vehicles
Based on Driving Autonomy, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
• Conventional Driving
• Autonomous & Semi-autonomous Driving
Geographically, the following national/local markets are fully investigated:
• Germany
• UK
• France
• Spain
• Italy
• Russia
• Rest of Europe (further segmented into Belgium, Denmark, Austria, Norway, Sweden, The Netherlands, Poland, Czech Republic, Slovakia, Hungary, and Romania)
For each of the aforementioned countries, market analysis and revenue data are available for 2015-2026. The breakdown of major national markets by Technology, Application, and Vehicle Type over the years 2015-2026 are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in Europe automotive AR and VR market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players (this may not be a complete list and extra companies can be added upon request):
Bosch
Continental
DENSO
Garmin
General Motors (GM)
HARMAN International
HTC
Hyundai Motor Company
Jaguar
Mercedes-Benz
Microsoft
Nippon Seiki
NVIDIA
Panasonic
Unity
Visteon
Volkswagen
(Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)