Table of Contents

Key findings

The state of the nation

The state of retail

Electricals

Definitions

Methodology

Electricals Retailing in Portugal, Market Shares, Summary and Forecasts to 2022

Summary

"Electricals Retailing in Portugal, Market Shares, Summary and Forecasts to 2022", provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Portugal retail environment. In addition, it analyzes the key consumer trends influencing Portugal electricals industry.

Electricals sales in Portugal stood at €3.1 billion in 2017. During 2012-2017, the sector produced 3.7% CAGR due to the weak economic scenario and high unemployment rate, however, it is estimated to grow the fastest at 4.5% CAGR over the next five years supported by an improved economy and growing household consumption.

What else does this report offer?

- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics
- The report also details major retailers in electricals category group with their product proposition analysis and market positioning in 2017 along with recent key developments
- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
- Retail sales and the fastest-growing product categories in electricals sector
- Qualitative and quantitative insights of changing retail dynamics in electricals sector.

Scope

- Positive economic and labour dynamics with improved purchasing power drive sales
- Specialist stores are losing their market share to rapidly growing online retailers
- Online channel penetration is the highest in electricals sector
- Worten is the undisputed market leader in electricals sector with 21.0% share in 2017
- Avenir Telecom SA registered the highest growth during 2016-2017.

Reasons to buy

- Gain a comprehensive knowledge on electricals sector in Portugal retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behavior trends in electricals category to identify the best opportunities to exploit
- Analysis of key international and domestic players operating in the electricals market
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the electricals market
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
- Analysis of key international and domestic players operating in Portugal retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share.