EDIBLE OILS IN TURKEY

Euromonitor International

December 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Promotions Are Expected To Fuel Edible Oils Growth

Unit Price Increases Are Predicted To Favour Private Label Sales

A Good Harvest Positively Affects Sales

Competitive Landscape

Private Label Continues To Lead

Savola Group's Share Increases Thanks To Successful Advertisements

Product Diversity Increases With New Entrants in Olive Oil and Other Vegetable Oils

Category Data

Table 1 Sales of Edible Oils by Category: Volume 2013-2018

Table 2 Sales of Edible Oils by Category: Value 2013-2018

Table 3 Sales of Edible Oils by Category: % Volume Growth 2013-2018

Table 4 Sales of Edible Oils by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Edible Oils: % Value 2014-2018

Table 6 LBN Brand Shares of Edible Oils: % Value 2015-2018

Table 7 Distribution of Edible Oils by Format: % Value 2013-2018

Table 8 Forecast Sales of Edible Oils by Category: Volume 2018-2023

Table 9 Forecast Sales of Edible Oils by Category: Value 2018-2023

Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Executive Summary

Turkish Lira Devaluation Increases Pressure on Unit Prices

Private Label Gains in Popularity

Polarisation of Share Between Established Players and Private Label Continues

Modern Grocery Retailers Gaining Ground From Traditional Independent Channels

Innovative New Product Launches Are Expected To Enhance Growth

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 22 Penetration of Private Label by Category: % Value 2013-2018

Table 23 Distribution of Packaged Food by Format: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format and Category: % Value 2018

Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

The increasing devaluation of the Turkish lira is expected to continue for a while and this will keep having a negative impact on the costs of production and also raw materials for edible oil companies, which need to import sunflower oil to a certain extent every year. Given the large size of the edible oils category in Turkey, economic switches have a notable impact on sales. Therefore, prices are expected to increase more significantly, and this is going to make the consumer become more intere...

Euromonitor International's Edible Oils in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Corn Oil, Olive Oil, Other Edible Oil, Palm Oil, Rapeseed Oil, Soy Oil, Sunflower Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Edible Oils market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.