Drivers Affecting African Innovation

Euromonitor International

February 2019

Introduction

Small Business

Local Distribution

Finance Mobile Technology

Affordability

Viral Communication

Informal Sector

Local Production

Local Narrative

Educating Consumers

Conclusion

When developing innovation in Africa, drivers that impact decision-making must be considered. These range from the impact of mobile phones on the continent, to the importance of local culture, to the strong tradition of the informal retailing market. Taking this wider view will allow for more success when creating or selling products in the region.

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Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
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• Take a step back from micro trends
• Get up to date estimates and comment
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