DRINKING MILK PRODUCTS IN KAZAKHSTAN

Euromonitor International

August 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Opportunities for Fresh Milk Development

Growing Demand for Fortified Drinking Milk Products

Traditional Tea Consumption With Full Fat Milk

Competitive Landscape

False Claims for Drinking Milk Products

Active Promotion and Advertising of Drinking Milk Products

the Emergence of Affordable Brands of Milk Alternatives

Category Data

Table 1 Sales of Drinking Milk Products by Category: Volume 2013-2018

Table 2 Sales of Drinking Milk Products by Category: Value 2013-2018

Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018

Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Drinking Milk Products: % Value 2014-2018

Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018

Table 7 Distribution of Drinking Milk Products by Format: % Value 2013-2018

Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023

Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023

Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Executive Summary

Packaged Food Volume Sales Increase Due To A Number of Factors

Single Portions and On-the-go Snacking Develop in 2018

Modern Grocery Retailers Expand in Large Towns

Foreign Manufacturers Continue To Hold Significant Shares of Packaged Food in 2018

the Growing Healthy Lifestyle Trend To Guide the Development of Packaged Food

Foodservice

Sales To Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: Value 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Distribution of Packaged Food by Format: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format and Category: % Value 2018

Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Fresh milk has developed alongside the health and wellness trend in Kazakhstan. With a short expiration date, fresh milk is considered a more natural and purer option. Therefore, manufacturers have focused their advertising, promotion and product positioning on a “green” image, including natural and clean labelling on packaging and free from GMO, lactose and artificial ingredients claims. The key brands in this regard are: Moe; Lactel; Domik v Derevne; Alpro; Valio; Zdorovoye Menu; and Green Mil...

Euromonitor International's Drinking Milk Products in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.