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Drinking Milk Products in Guatemala

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DRINKING MILK PRODUCTS IN GUATEMALA

    Euromonitor International

      August 2018

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              New Packaging Brings Dynamism To Drinking Milk Products

                Controversial Milk Products

                  Different Types of Milk

                    Competitive Landscape

                      Nestlé Guatemala SA Leads Drinking Milk Products

                        Advertising Campaigns

                          New Product Launches

                            Category Data

                              Table 1 Sales of Drinking Milk Products by Category: Volume 2013-2018

                                Table 2 Sales of Drinking Milk Products by Category: Value 2013-2018

                                  Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018

                                    Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018

                                      Table 5 NBO Company Shares of Drinking Milk Products: % Value 2014-2018

                                        Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018

                                          Table 7 Distribution of Drinking Milk Products by Format: % Value 2013-2018

                                            Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023

                                              Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023

                                                Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023

                                                  Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

                                                    Executive Summary

                                                      Rising Demand for Convenience Fuelling Demand for Packaged Food

                                                        Continued Growth Expected Over Coming Years

                                                          Marketing Campaigns

                                                            Differences in Traditional and Modern Grocery Retailers

                                                              Forecast Performance

                                                                Foodservice

                                                                  Sales To Foodservice

                                                                    Category Data

                                                                      Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

                                                                        Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

                                                                          Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

                                                                            Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

                                                                              Market Data

                                                                                Table 16 Sales of Packaged Food by Category: Volume 2013-2018

                                                                                  Table 17 Sales of Packaged Food by Category: Value 2013-2018

                                                                                    Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

                                                                                      Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

                                                                                        Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

                                                                                          Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

                                                                                            Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

                                                                                              Table 23 Penetration of Private Label by Category: % Value 2013-2018

                                                                                                Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

                                                                                                  Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

                                                                                                    Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

                                                                                                      Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

                                                                                                        Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

                                                                                                          Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

                                                                                                            Definitions

                                                                                                              Sources

                                                                                                                Summary 1 Research Sources

                                                                                                                In 2018, several brands began to introduce new flexible packaging for shelf stable milk, such as Dos Pinos and Foremost. This packaging is much more affordable than the traditional Tetra Pak, allowing shelf stable milk to offer more competitive prices and capture Guatemala’s largest consumer base in the lower-to-middle economic stratum where consumers are very price-sensitive and continuously look to save money due to their tight budgets. The new packaging has a shorter lifespan than Tetra Pak,...

                                                                                                                Euromonitor International's Drinking Milk Products in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

                                                                                                                Product coverage: Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk.

                                                                                                                Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                Why buy this report?
                                                                                                                * Get a detailed picture of the Drinking Milk Products market;
                                                                                                                * Pinpoint growth sectors and identify factors driving change;
                                                                                                                * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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