DRINKING MILK PRODUCTS IN GREECE

Euromonitor International

August 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Milk Alternatives Outperforms Dairy Milk

Goat Milk Takes Share From Cow's Milk

Competitive Landscape

Delta Foods Leads the Category

Alpro Continues To Dominate Milk Alternatives

Drinking Milk Products Is Becoming More Fragmented

Category Data

Table 1 Sales of Drinking Milk Products by Category: Volume 2013-2018

Table 2 Sales of Drinking Milk Products by Category: Value 2013-2018

Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018

Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Drinking Milk Products: % Value 2014-2018

Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018

Table 7 Distribution of Drinking Milk Products by Format: % Value 2013-2018

Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023

Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023

Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Executive Summary

Sales of Packaged Food Increase Due To Improving Economic Scenario

Healthier Ingredients Shape Packaged Food Consumption Patterns

Packaged Food Is Becoming More Fragmented

Sklavenitis' Reopening of Former Carrefour Outlets Leads To Changes in Distribution

Value Growth Hindered by Low Consumer Confidence

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 22 Penetration of Private Label by Category: % Value 2013-2018

Table 23 Distribution of Packaged Food by Format: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format and Category: % Value 2018

Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Driven by the impressive growth in sales of almond milk, largely due to an increase in availability and product variety as well as the entry of the Olympos brand, other milk alternatives was the most dynamic category in 2018 and is set to remain the best performer over the forecast period. Its low penetration allows room for growth, while it is also benefiting from nutrition trends calling for a shift away from dairy products. While almond milk was the best performer in milk alternatives, soy mi...

Euromonitor International's Drinking Milk Products in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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