DRINKING MILK PRODUCTS IN BULGARIA

Euromonitor International

August 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Unpackaged Milk Offers Strong Competition To Regular Sales

Competition Putting Pressure on Prices

Growing Interest in Milk Alternatives

Competitive Landscape

Socially Responsible Leader

First Uht Commercial

Focus on Innovation

Category Data

Table 1 Sales of Drinking Milk Products by Category: Volume 2013-2018

Table 2 Sales of Drinking Milk Products by Category: Value 2013-2018

Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018

Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Drinking Milk Products: % Value 2014-2018

Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018

Table 7 Distribution of Drinking Milk Products by Format: % Value 2013-2018

Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023

Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023

Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Executive Summary

Increased Purchasing Power To Boost Demand for Better Quality Food

Growth Fuelled by Emergence of Health and Wellness Products

Leading Players Investing in Cross-category Presence and Strong Promotions

Modern Grocery Retailers Gaining Sales Share

Packaged Food To Continue Posting Stable and Steady Growth

Foodservice

Sales To Foodservice

Tortilla Chips, Shelf Stable Dairy Desserts, Breakfast Cereals and Savoury Biscuits Performing Well

Consumer Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: Value 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Penetration of Private Label by Category: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Fresh milk brands sales are threatened by the ongoing popularity of unpackaged milk, which is extremely popular both among consumers with low to medium incomes and those who doubt the quality of packaged milk or who are interested in healthy and organic products. Another reason for the popularity of unpackaged milk is that farmers often do not agree with the purchase price of milk from bigger companies and start selling it on their own.

Euromonitor International's Drinking Milk Products in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.