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Dishwashing in the Philippines

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DISHWASHING IN THE PHILIPPINES

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Automatic Dishwashers Remain Almost Unheard-of in Private Homes, Limiting Sales To Hand Dishwashing

                Liquid and Paste Formats Vie for Sales in Hand Dishwashing

                  Marketing Campaigns Likely To Become Increasingly Important for Growing Sales

                    Competitive Landscape

                      Multinational Companies Continue To Dominate, Led by Procter & Gamble

                        Changes To Regulations Continue To Benefit Smaller Dishwashing Brands

                          Value-added Products Likely To Appeal To A Wider Audience

                            Category Indicators

                              Table 1 Household Possession of Dishwashers 2013-2018

                                Category Data

                                  Table 2 Sales of Dishwashing by Category: Value 2013-2018

                                    Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

                                      Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

                                        Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

                                          Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

                                            Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

                                              Executive Summary

                                                Home Care in the Philippines Continues To Present Major Opportunities

                                                  More Sophisticated Tastes Slowly Emerge Despite Focus Remaining on Basic Products

                                                    Multinational Companies Remain Dominant While Local Players Make A Strong Showing

                                                      Innovation Remains at A Minimum As Most Consumers Focus on Basic Functions

                                                        Home Care Slated for Strong Sales Growth, With the Consumer Base Set To Expand

                                                          Market Indicators

                                                            Table 8 Households 2013-2018

                                                              Market Data

                                                                Table 9 Sales of Home Care by Category: Value 2013-2018

                                                                  Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

                                                                    Table 11 NBO Company Shares of Home Care: % Value 2014-2018

                                                                      Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                        Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

                                                                          Table 14 Distribution of Home Care by Format: % Value 2013-2018

                                                                            Table 15 Distribution of Home Care by Format and Category: % Value 2018

                                                                              Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                                Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                                  Definitions

                                                                                    Sources

                                                                                      Summary 1 Research Sources

                                                                                      Very few private homes in the Philippines have an automatic dishwasher, including among affluent urban-dwellers. The main reason for this is the prohibitive cost of purchasing such an appliance, not to mention the limited availability of dishwashers and lack of culture of their usage. However, there is another important cultural consideration at play, which is that many middle- and high-income households have at least one domestic servant, who will take care of all kitchen tasks, including washi...

                                                                                      Euromonitor International's Dishwashing in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                      Product coverage: Automatic Dishwashing, Hand Dishwashing.

                                                                                      Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                      Why buy this report?
                                                                                      * Get a detailed picture of the Dishwashing market;
                                                                                      * Pinpoint growth sectors and identify factors driving change;
                                                                                      * Understand the competitive environment, the market’s major players and leading brands;
                                                                                      * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                      Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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