DISHWASHING IN THE PHILIPPINES

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Automatic Dishwashers Remain Almost Unheard-of in Private Homes, Limiting Sales To Hand Dishwashing

Liquid and Paste Formats Vie for Sales in Hand Dishwashing

Marketing Campaigns Likely To Become Increasingly Important for Growing Sales

Competitive Landscape

Multinational Companies Continue To Dominate, Led by Procter & Gamble

Changes To Regulations Continue To Benefit Smaller Dishwashing Brands

Value-added Products Likely To Appeal To A Wider Audience

Category Indicators

Table 1 Household Possession of Dishwashers 2013-2018

Category Data

Table 2 Sales of Dishwashing by Category: Value 2013-2018

Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Executive Summary

Home Care in the Philippines Continues To Present Major Opportunities

More Sophisticated Tastes Slowly Emerge Despite Focus Remaining on Basic Products

Multinational Companies Remain Dominant While Local Players Make A Strong Showing

Innovation Remains at A Minimum As Most Consumers Focus on Basic Functions

Home Care Slated for Strong Sales Growth, With the Consumer Base Set To Expand

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Very few private homes in the Philippines have an automatic dishwasher, including among affluent urban-dwellers. The main reason for this is the prohibitive cost of purchasing such an appliance, not to mention the limited availability of dishwashers and lack of culture of their usage. However, there is another important cultural consideration at play, which is that many middle- and high-income households have at least one domestic servant, who will take care of all kitchen tasks, including washi...

Euromonitor International's Dishwashing in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.