DISHWASHING IN THE NETHERLANDS

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Increasing Dishwasher Penetration Boosts Volume Sales of Dishwashing

Average Unit Price of Dishwashing Increases Despite Promotions

Internet Retailing Growing in Dishwashing

Competitive Landscape

Unilever Nederland Maintains Its Leading Position in Dishwashing in 2018

Reckitt Benckiser Nederland Bounces Back Thanks To Promotions Whilst Bluesun Holding Registers Limited Value Growth

Private Label Player Lidl Grows the Fastest in Dishwashing

Category Indicators

Table 1 Household Possession of Dishwashers 2013-2018

Category Data

Table 2 Sales of Dishwashing by Category: Value 2013-2018

Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Executive Summary

Value Sales of Home Care Positive Again in 2018

Internet Retailing Makes Value Share Gains As Consumers Order Products Online

Unilever Nederland Continues To Grow Faster Than Its Competitors

New Products and Reformulations Focused on Premiumisation in 2018

Home Care Value Sales Expected To Be Positive But Promotions Limit Growth

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Dishwasher penetration in the Netherlands continued to increase in 2018 thanks to rental housing, which now offers dishwashers in standardised kitchens. As a result, automatic dishwashing tablets continued to be the fastest growing in dishwashing, having a positive effect on both volume and value sales. On the other hand, hand wash detergents declined both in volume and value terms as a result of this trend. Automatic dishwashing powders continued to decline as consumers prefer convenient automa...

Euromonitor International's Dishwashing in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.