DISHWASHING IN THE CZECH REPUBLIC

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Shift From Hand To Automatic Dishwashing Continues

Automatic Dishwashing Tablets the Main Driver of Sales

Premiumisation and Environmental Consciousness Impact Unit Prices

Competitive Landscape

Price Promotions Remain Crucial To Attract Consumers

Eco Brands Gain Ground

Private Label Suffers From Premiumisation and Frequent Price Discounts

Category Indicators

Table 1 Household Possession of Dishwashers 2013-2018

Category Data

Table 2 Sales of Dishwashing by Category: Value 2013-2018

Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Executive Summary

Demand for Good Quality, More Sophisticated and Convenient Products Drives Home Care Sales in 2018

Premiumisation and Rising Environmental Consciousness the Leading Trends in Home Care

Price Promotions Remain A Key Marketing Tool

New Product Developments Follow the Main Trends in Home Care

Stronger Growth Predicted for Home Care Over the Forecast Period

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

In 2018, dishwashing posted current value growth similar to that seen in 2017, with sales fuelled by automatic dishwashing. While the value sales of hand dishwashing stagnated at the end of the review period, automatic dishwashing continued to be driven by the rising household penetration of dishwashers in the Czech Republic. In addition, dishwashing was also positively impacted by the premiumisation and healthy eating trends, with the latter supporting cooking at home.

Euromonitor International's Dishwashing in Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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