DISHWASHING IN THAILAND

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Hand Dishwashing Remains Most Popular Way of Washing Dishes

Competitive Landscape

No Fluctuations in Share of Hand Dishwashing

Finish Automatic Dishwashing Products Record Lacklustre Progress

Category Indicators

Table 1 Household Possession of Dishwashers 2013-2018

Category Data

Table 2 Sales of Dishwashing by Category: Value 2013-2018

Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Executive Summary

Emergence of Singles and Single-child Nuclear Families Results in Growing Demand

Desire for Aroma Sensation Prompts Manufacturers To Launch Scented Products

Top Players Continue To Consolidate Their Leading Positions

Greater Awareness of Harmful Chemicals Causes Shift in Purchases

Home Care Growth Remains Positive From Product Innovation

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Thai consumers traditionally wash their used dishes by hand due to the lack of knowledge about automatic washing machines and limited availability of appliances. There has been some evolution over time whereby many Thai manufacturers and importers have tried to push automatic dishwashers, targeting urban consumers who have less time to carry out chores as well as consumers who previously lived abroad and are used to and reliant on dishwashers. However, retail sales of automatic dishwashing tabl...

Euromonitor International's Dishwashing in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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