DISHWASHING IN TAIWAN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Hand Dishwashing Continues To Focus on More Eco-friendly Features

Hand Dishwashing Remains Largest Subcategory in Dishwashing

Taiwanese Consumers Prefer Automatic Dishwashing Powder Over Tablets

Competitive Landscape

Nice Enterprise Co Ltd Leads Dishwashing Due To Higher Value in Hand Dishwashing

International Players Have Slowly Lost Share To Domestic Competitors

Different Channels Provide Appropriate Platforms for Different Subcategories

Category Indicators

Table 1 Household Possession of Dishwashers 2013-2018

Category Data

Table 2 Sales of Dishwashing by Category: Value 2013-2018

Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Executive Summary

Faster Retail Value Growth in Home Care in 2018

More Focus on Eco-friendly Products

Unilever Leads Home Care for Another Year

Manufacturers Are Trying To Spur Higher Growth Through Innovation

Slightly Faster Growth Expected Over Forecast Period

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

In respond to rising consciousness of environmental protection and personal health, more consumers have started paying close attention to the formulations of dishwashing products, and they are increasingly opting for more eco-friendly products. In July 2017, the Food and Drug Administration launched newly revised regulations, and information concerning hand dishwashing product names, net weight, volume, origin of country and product labels are more strictly regulated. Marketing discriptions such...

Euromonitor International's Dishwashing in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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