DISHWASHING IN SOUTH KOREA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Dishwashing Affected by Changing Demographics

Automatic Dishwashing To See Strong Growth

Competitive Landscape

Domestic Manufacturers Dominate Dishwashing

Continued Expansion of Private Label

Category Indicators

Table 1 Household Possession of Dishwashers 2013-2018

Category Data

Table 2 Sales of Dishwashing by Category: Value 2013-2018

Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Executive Summary

Home Care Market Affected by Chemophobia and Climate Change

Transparency, Natural Ingredients and the Popularity of Consumer Appliances

Leading Home Care Players Maintain Their Positions

Desire for Safe and Comfortable Homes Boosts Natural Products

Pessimistic Outlook for the Forecast Period But A Chance To Rebuild Trust

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Hand dishwashing declined in current value terms in 2018 and is expected to post only modest annual current value growth over the forecast period. While the number of single-person households has been increasing, the birth rate is declining. The changing demographics are influencing sales of hand dishwashing. As smaller families and single-person households tend to consume smaller amounts of meat, vegetables and drinks than 4-person families, for example, they therefore have fewer dishes that ne...

Euromonitor International's Dishwashing in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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