DISHWASHING IN SLOVAKIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Sophisticated and Easy-to-use Products Gain Share in 2018

Dishwasher Cleaners and Innovation Drive Growth

Eco-friendly Dishwashing Products Witness Dynamic Growth

Competitive Landscape

Partnerships With Large Retailers and Third Parties Increasingly Important

When Negotiations Turn Sour

Product Innovation Favours Added-value Products

Category Indicators

Table 1 Household Possession of Dishwashers 2013-2018

Category Data

Table 2 Sales of Dishwashing by Category: Value 2013-2018

Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Executive Summary

Home Care Records Good Growth in 2018

Unpackaged Detergents Appear in Slovakia

Competitive Environment Remains Intense

Numerous Interesting Product Launches Across Home Care in 2018

Positive Outlook for Future Value Sales

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Automatic dishwashing continued to gain in popularity at the expense of hand dishwashing products in 2018 due to the growing penetration of dishwashers in Slovak households and the developing convenience trend. Automatic dishwashing liquids and tablets are increasingly popular as they offer good cleaning results and strong promotions. Sales grew at the expense of hand dishwashing detergents which is inconvenient and cumbersome and which suffered from declining demand and much weaker marketing su...

Euromonitor International's Dishwashing in Slovakia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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